Ajan Sosyal · 2023
Not Always Fun Anons Enprime
by Squared
- A' Design Award Ajan 2023 in Sosyal
- CLIENT: Squared
- Estimated Number of Design Views: 1,258,429
- Verification code C97A72898F · Verify this award
Colors
About Not Always Fun Anons Enprime
Kanpay piblisite a gen pou objaktif pou ogmante konsyantizasyon sou sendwòm Harlequin. Sa a se yon sendwòm ki afekte sistèm nève otonòm yo epi ki asosye ak absans swe ak flòch nan po sou yon bò nan figi an. Ajans la te devlope ilistrasyon vizyèl kle ki baze sou jukstapozisyon diferan reprezantasyon arleken yo ki vize fè limyè sou diferans ki genyen ant reprezantasyon komik karaktè a ak reyalite k ap viv ak sendwòm arleken, ki mete aksan sou bezwen pou pi gwo konpreyansyon ak konsyans kondisyon an.
About the A' Design Award Ajan
Not Always Fun Anons Enprime se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Not Always Fun Anons Enprime pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Not Always Fun Anons Enprime se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Press Kit
- Unique Properties
- Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Dimensions & Packaging
- This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
- Tags
- craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
- Production Technology
- Meticulously crafted illustration is all it is used to achieve the final result.
- Design Challenge
- The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
- Research
- The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
- Inspiration
- The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Project Duration
- The project was developed during the first trimester of 2023.
- Operation Flow
- This is not relevant to the category presented.
- Image Credits
- Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared
