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Luna Fonksyon Eskouter Elektrik by Zhejiang Lv Ju Vehicle Industry Co., Ltd

Luna Fonksyon Eskouter Elektrik by Zhejiang Lv Ju Vehicle Industry Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award Bwonz in Trotinèt Competition Category.


BwonzTrotinèt· 2024

Luna Fonksyon Eskouter Elektrik

by Zhejiang Lv Ju Vehicle Industry Co., Ltd

Client: Zhejiang Lv Ju Vehicle Industry Co., Ltd

A' Design Award Bwonz Winner in Trotinèt Category

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The Design

About Luna Fonksyon Eskouter Elektrik

Luna se yon eskouter elektrik ki lejè ki fèt pou deplasman nan vil ak ti vwayaj kout. Aparans eksteryè a fè sonje moto de wou ki te komen an Ewòp nan mitan 20yèm syèk la, ak bò won ak yon gwo limyè devan won. Yon konbinezon koulè ble klè ak ton klere reyini gou retwo ak gou modèn. Yon manyeto ki fèt ak metal ra bay yon pisans fò ak yon bon jan efikasite nan konvèsyon enèji. Yo louvri epi demare Luna ak yon kle dijital ki sipòte Bluetooth ak NFC. Yon sistèm fren a disk ki reyaji byen vit pèmèt yon fren kout epi estab.

The Recognition

About the A' Design Award Bwonz

Luna Fonksyon Eskouter Elektrik se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Luna Fonksyon Eskouter Elektrik pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Luna Fonksyon Eskouter Elektrik satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Luna, a lightweight electric scooter specially designed for young groups, features a retro and stylish exterior modeled after the two wheeled motorcycles popular in Europe during the middle of the 20th century. Functionally enhanced with a rare earth magneto known for strong power and high energy conversion efficiency, Luna offers an upgraded alternative for city commuting and short travel.
Dimensions & Packaging
dimensions, 1765 mm x 753 mm x 1067 mm
Tags
an electric scooter, retro fashion, lightweight, rounded edges and corners, a rare earth strong magneto
Production Technology
Luna has its edges and corners rounded for an amiable feeling, and is equipped with a round headlight. These features, derived from the archetype of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, are further complemented by an appropriate curve design, making the whole body look elegant, coherent, and fluid. Furthermore, the colorway of light blue and bright reveals a cross of retro and modern fashion, which caters to the aesthetic preferences of young groups.
Design Challenge
In terms of exterior design, it stands at the juxtaposition of retro and modern aesthetics, taking a strong departure from the essentially identical electric scooters on the market. For improved functionality, it is equipped with a rare earth strong magneto independently developed by Lv Ju, which is efficient in power conversion, lightweight and flexible in speed control, and further meets the needs of young groups for strong power.
Research
Through the thorough market research, the design team found that the electric scooters on the current market are often styled in a bold and ultramodern way, and remain weak in power. The status quo in the electric scooter sector fails to catch up with the growing popularity of retro fashion and the increasing demands for strong power and high performance. Consumers are thus turning to an electric scooter design that lets retro fashion meet functionality.
Inspiration
Inspired by the classic model of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, the design team restored its details to the utmost to set a retro tone, and further took into account the aesthetic orientations of modern young groups. The result is Luna, an electric scooter redefining what is retro fashion.
Project Duration
The design and development of Luna started in Taizhou, Zhejiang, in May, 2022. It was introduced to the Chinese market in December, 2022.
Operation Flow
Instead of requiring a physical key in each ride, Luna can be unlocked and started via a digital key that supports both Bluetooth and NFC. Moreover, its responsive disc brake system can help the user stop on a dime very stably and within a short braking distance, thereby making each ride much safer and more comfortable.
Team Members
Bozhe Qu

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