AS Women Empowerement Kado Antrepriz by Antonia Skaraki

AS Women Empowerement Kado Antrepriz by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award Fè in Atik Kado Competition Category.

FèAtik Kado· 2024

AS Women Empowerement Kado Antrepriz

by Antonia Skaraki

Client: As

A' Design Award Fè Winner in Atik Kado Category

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Verified Award Winner

Verify Award Status for #152153

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About AS Women Empowerement Kado Antrepriz

A|S te deside pou kreye yon kado antrepriz anyèl ki pou sèvi kòm yon deklarasyon ak yon apèl pou aksyon enspire pa bezwen pou bay fanm tout etnisite, relijyon, oswa estati sosyal yo pouvwa. Tsikoudia Kretwa, yon bwason tradisyonèl grèk, te ranpli boutèy yo ki fòme pou senbolize diferan fanm, chak youn ak yon figi ajil distengwe pou bouche a, enspire nan estil ansyen figirin Cycladique yo. Yo te transmèt tèm Libète, Chanjman, Egalite, Jistis, Edikasyon, Chwa, ak Fòs. Chak boutèy te plase nan yon bwat dedye ak reprezantasyon grafik atistik epi yon postè miray.

The Recognition

About the A' Design Award Fè

AS Women Empowerement Kado Antrepriz se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann AS Women Empowerement Kado Antrepriz pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte AS Women Empowerement Kado Antrepriz pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi