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Loading Sal Ekspozisyon Bijou by Zhe Huang

Loading Sal Ekspozisyon Bijou by Zhe Huang is a highly esteemed winner of the very prestigious 2024 A' Design Award Ajan in Enteryè Competition Category.


AjanEnteryè· 2024

Loading Sal Ekspozisyon Bijou

by Zhe Huang

Client: Fujian Zhengnan Construction Engineering design Co., LTD

A' Design Award Ajan Winner in Enteryè Category

Colors

The Design

About Loading Sal Ekspozisyon Bijou

Loading se yon sal ekspozisyon bijou ki sitiye nan Fuzhou, Lachin. Espas la gen 5,5 mèt wotè epi estrikti li reòganize atravè fòm jewometrik ki leve ak ki fonse. Fòm sikilè ak rektangilè divize zòn ekspozisyon yo ak zòn sèvis yo, pandan liy koube yo ap koule atravè enteryè a. Pifò materyèl yo se materyèl ki reitilize ki soti nan pwojè demonte, sa ki redui fatra epi bese pri a. Brik an vè yo kreye yon ekleraj endirèk ak yon sifas mi ki iregilye, kidonk bilding lan sanble ak yon bwat kado limyè. Objektif la se te ranplase modèl tradisyonèl sal ekspozisyon bijou a ak yon espas ki dekontrakte epi ouvè.

The Recognition

About the A' Design Award Ajan

Loading Sal Ekspozisyon Bijou se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Loading Sal Ekspozisyon Bijou pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Loading Sal Ekspozisyon Bijou se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a space with a height of 5.5 meters, which breaks down and reorganizes the space structure, divides each function and display area through the elevation and subsidence of circular and rectangular geometric patterns, and circular-arc geometry flows and expands in the space, outlining a simple design language, demonstrating the vitality of space and time, and shaping a different visiting experience for customers.
Light is the natural art in the space.
Dimensions & Packaging
This project does not use too special materials, many of them are converted from waste materials.
Tags
Jewelry Design, Showroom Design, Creative Space, High-end jewelry Customization, Commercial Space
Production Technology
Most of the materials in this project come from the reuse of waste materials. Due to the convenience of work, many of the designed projects have dismantled materials, which can be used after simple restoration, avoiding waste and saving investment for themselves.
What I use most is the glass series, which uses glass bricks to make indirect lighting, irregular appearance on the wall, big or small, points and blocks constitute the gift box of this building block.
Design Challenge
The most difficult thing is that this park is a beautiful exhibition hall, which gathers too many young men and women in the fashion industry, so how to attract their attention to our side. The success of commercial space is not just beautiful, I think it must have a strong brand awareness to make the brand valuable, so that investors can quickly recover the investment cost through the project. Then the interior design of the exhibition hall must be suitable for the habits of these people.
Research
I have carefully studied the sales process of jewelry brands in most cities in China, such as Bologi, Chow Tai Fook, Xeh Rui-lin, Chow Sang Sang, including customized ido, dr, etc. The brand positioning of this design is young and romantic fashion people who like to record a good life. Because I have designed a lot of exhibition halls for many jewelry brands before, and I also went to Shenzhen Shuibei to have an in-depth understanding of the purchase channels and processes.
Inspiration
This project is invested by my friends and I. I want to break the traditional showroom model of jewelry sales and create a free space in a relaxed and simple way. From the appearance of the building, I want to make people feel that this is a delicate scene with a desire to explore, and a gift box with transparent light.
Project Duration
The project started in April 2020 in Fuzhou, Fujian and finished in August 2021 in Fuzhou, Fujian, China
Operation Flow
This project is in a cultural and creative park, with division of labor during the day and night, some quiet work should be separated during the day, and the noisy work should be done after everyone gets off work at night. I first arranged the demolition of the facade wall, re-built the enclosure for sound insulation and dust prevention, and built a lot of lighting lines inside the floor. The floor has been designed with some sunken design.
Image Credits
Photographer Zhou Yuedong 2021.

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