Anahita Factory Fonksyon Prensipal: Bilding Mikst Itilizasyon by Shahram Shir

Anahita Factory Fonksyon Prensipal: Bilding Mikst Itilizasyon by Shahram Shir is a highly esteemed winner of the very prestigious 2024 A' Design Award Bwonz in Achitekti Competition Category.

BwonzAchitekti· 2024

Anahita Factory Fonksyon Prensipal: Bilding Mikst Itilizasyon

by Shahram Shir

Client: SHahrASHir

A' Design Award Bwonz Winner in Achitekti Category

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Verified Award Winner

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Colors

The Design

About Anahita Factory Fonksyon Prensipal: Bilding Mikst Itilizasyon

Tèks Liv: Anahita Factory se yon bilding mikst itilizasyon ki sitiye nan yon vil endistriyèl nan Teheran, Iran. Bilding lan kouvri 2500 mèt kare sou twa etaj. Rekonesans lan gen zòn repo pou travayè yo, premye etaj la gen biwo, epi dezyèm etaj la gen chanm jesyon, kote pou moun rete, yon otèl ak yon pisin. Yon lakou santral ki gen espas vèt ak dlo konekte tout itilizatè yo, pandan chak fonksyon gen pwòp antre pa li. Fòm nan swiv liy ki soti nan mak la ak nan achitekti tradisyonèl Pès la. Yo te itilize beton pou twati yo ak koki ekstèn lan.

The Recognition

About the A' Design Award Bwonz

Anahita Factory Fonksyon Prensipal: Bilding Mikst Itilizasyon se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Anahita Factory Fonksyon Prensipal: Bilding Mikst Itilizasyon pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Anahita Factory Fonksyon Prensipal: Bilding Mikst Itilizasyon satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: AnAhitA mixed-use project, located in the area of a factory in an industrial town, was designed and built to respond to the employer needs of various spaces such as: labor, staff, accommodation, sports and management, on three floors and 2500 square meters. As seen in the context, this project is the beginning of a revolution in the change in the type of constructions and the entry of architectural art into this sector and architectural branding, which was completely forgotten by its creators.
Dimensions & Packaging: Anahita mixed-use project, with 2500 square meters of infrastructure on 3 floors, includes various uses from workers and employees to managers. 750 square meters were considered for workers' rest space on the ground floor. 750 square meters on the first floor were allocated for office and 1500 square meters on the second floor were considered for management room, hotel, swimming pool and accommodation. 750 square meters on the ground and first floors were considered as a middle yard and green space.
Tags: AnAhitA factory office, SHahrASHir, SHahramSHir,
Production Technology: When this project was proposed to us, its metal frame was already built. One of our important ideas was to empty a large volume from the inside and make it available as a central courtyard and green space. (semi-open space) Using one material in the construction of roofs and building shell was our most important choice in construction technology. Considering the conditions and situation of the project and its manufacturer, we tried to provide the simplest proposal in construction technology. Everything was made of concrete.
Design Challenge: The most important challenge in the field of design of this project was the implementation of a part of the project (metal frame) by the previous owner and social views for architecture without aesthetic values in the context of the project. The previous metal frame was made without any correct plan and it was challenging to place ideas inside it.
Research: In order to achieve the first layer of concepts in architectural design branding, a library research was conducted by the design team, and the result of this research was the expression of the concept of special brand value in the field of design. Brand equity is one of the concepts that differentiate between brands and factors such as perceived quality, perceived value of the brand based on cost, uniqueness, willingness to pay a higher amount, awareness of the brand name, familiarity with the brand, Brand popularity, organizational links and brand image stability are the dimensions of brand equity. This research has examined the relationship between brand equity and architectural art and has led to the emergence of architectural design patterns in line with increasing brand equity and the research result indicates a positive and meaningful relationship between architectural art and increasing brand equity.
Inspiration: To reach the final design of this project, there were four paths of inspiration for us: Inspiration from traditional Iranian architecture and inspiration from the brand(AnAhitA)and context In the first layer, we found the lines of the brand (AnAhitA) and displayed it in all parts of the building. The second layer was inspired by 5-doors, 3-doors, Goushvar, Mianvar and the sky line taken from Persian architecture. And the third layer of inspiration from the context (Triangular lines of truss structures). And the fourth layer Combining the previous layers to achieve a single and coherent idea.
Project Duration: The stalled Anahita project was offered to us after its change of ownership by the new owner in June 2021. This project is located in an industrial town in the capital of Iran, Tehran, which lacks any value in terms of architectural art. After making fundamental changes in the initial plans and completing the design, its construction continued in August 2021 and its construction was completed in August 2023.
Operation Flow: The building has a common point for all its users, the central courtyard. This yard is the point of interaction between workers, employees and management. Entrance to all uses in this building are separate and all spaces are completely independent from each other. The primary purpose of the building is to welcome visitors with a tall entrance in the center of the building and transport the user through a pleasant green and water space. The second floor has the least visual aristocracy for the comfort of users in sports and residential spaces.
Team Members: Principal Architect: SHahram Shirmohammadi
Developer Architect: Parinaz Charmdooz
Lighting Designer: Payam Golmarvi
Environmental Developer: Maryam Daem
Interior Designer: Mahsa Nematollahi
Interior Designer & Material specialist: Mehdi Sadri
Assistant Architect 1: Samad Bazargan
Assistant Architect 2: Hadi Sadri
Image Credits: photographers: Mohammad Amini, Khatereh Eshqi.