Imoment Seri Diven ak Alkòl Ba by Hu Wan and Li Jianpeng

Imoment Seri Diven ak Alkòl Ba by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 A' Design Award Bwonz in Atizay Kilinè Competition Category.

BwonzAtizay Kilinè· 2024

Imoment Seri Diven ak Alkòl Ba

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

A' Design Award Bwonz Winner in Atizay Kilinè Category

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Verified Award Winner

Verify Award Status for #154735

View at A' Design Award Press Release Award Badge

Colors

The Design

About Imoment Seri Diven ak Alkòl Ba

Jèn konsomatè yo gen tandans konsome bwason ki gen alkòl ba pou yo ka jwenn yon ti sansasyon enivrans ki pote relaksasyon, lajwa epi pataje ak lòt moun. Pou ede yo pi byen fè eksperyans pwòp moman pa yo lè y ap ouvri bwason imoment yo, pwen vant enpòtan imoment la se angajman li pou prezante moman enpresyonan, bèl, ak inifliab nan seri alkòl ba a atravè yon konsepsyon ki konpare ak anpil lòt pwodui sanblab sou mache a. Lè l melanje enivrans vizyèl ak enivrans fizyolojik, pwodui a bay yon eksperyans total ak yon ti enivrans.

The Recognition

About the A' Design Award Bwonz

Imoment Seri Diven ak Alkòl Ba se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Imoment Seri Diven ak Alkòl Ba pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Imoment Seri Diven ak Alkòl Ba satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng