Hugoo Sak Bandwouye ak Chèz Ranch by Yasuhiro Yamamoto

Hugoo Sak Bandwouye ak Chèz Ranch by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award Bwonz in Pwodui Tibebe Competition Category.

BwonzPwodui Tibebe· 2024

Hugoo Sak Bandwouye ak Chèz Ranch

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award Bwonz Winner in Pwodui Tibebe Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hugoo Sak Bandwouye ak Chèz Ranch

Hugoo se yon sak bandwouye ki gen yon chèz ranch entegre pou soti ak timoun. Sak la kenbe fòm yon sak bandwouye òdinè pandan l ap sipòte yon timoun sou yon chèz matlase. Sak la gen kat pòch ki ranje selon fonksyon yo, konsa yon sèl sak ka kenbe tout bagay yo bezwen pou yon jounen deyò. Kouchèt anndan an jòn pou fè kontni an fasil pou wè, epi youn nan pòch yo pèmèt yon fèy siyaj rale soti dirèkteman. Twal la se CORDURA, yo chwazi li pou fòs ak dirabilite li. Lè yo pa bezwen chèz ranch lan ankò, Hugoo toujou ka sèvi kòm yon sak bandwouye.

The Recognition

About the A' Design Award Bwonz

Hugoo Sak Bandwouye ak Chèz Ranch se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Hugoo Sak Bandwouye ak Chèz Ranch pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Hugoo Sak Bandwouye ak Chèz Ranch satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama