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Be Genius Akseswa Dekoratif by Be Genius

Be Genius Akseswa Dekoratif by Be Genius is a highly esteemed winner of the very prestigious 2024 A' Design Award Fè in Eritaj Kiltirèl Competition Category.


FèEritaj Kiltirèl· 2024

Be Genius Akseswa Dekoratif

by Be Genius

Client: Be Genius Design

A' Design Award Fè Winner in Eritaj Kiltirèl Category

Colors

The Design

About Be Genius Akseswa Dekoratif

Be Genius se yon seri akseswa dekoratif ki enspire pa Pixiu, yon kreyati mitik Chinwa ki asosye ak richès ak pwosperite. Seri a gen ladan l pyès mayetik ki ka mete sou sifas frijidè ak trouso kle konpak, kidonk chak atik fonksyone kòm yon òman ak yon akseswa chak jou. Pyès yo fèt lè yo dekoupe fòm grafik nan kwiv epi ajoute modèl koulè ki enprime dijitalman. Gwosè yo varye soti nan 30 pa 24 pa 2 milimèt rive nan 50 pa 60 pa 2 milimèt. Konsepsyon an konekte yon senbòl tradisyonèl ak fòm modèn epi li envite yon enterè nan kilti Chinwa a.

The Recognition

About the A' Design Award Fè

Be Genius Akseswa Dekoratif se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Be Genius Akseswa Dekoratif pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Be Genius Akseswa Dekoratif pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The uniqueness of this project lies in drawing inspiration from the mythical Chinese creature Pixiu, a symbol associated with wealth and prosperity in ancient Eastern mythology. By crafting functional decorative items, the project not only preserves the millennia-old symbols of traditional culture but also infuses them with modern elements, making it a distinctive source of inspiration for cultural and creative products. This design not only possesses aesthetic value but also carries the mystery of ancient mythological stories, guiding people to explore the profound essence of Chinese culture.
Dimensions & Packaging
45mm x 50mm x 2mm;
50mm x 60mm x 2mm;
30mm x 24mm x 2mm.
Tags
Metal material, Chinese mythical creature, Pixiu, Decorative item, Daily essential, Modern living.
Production Technology
Cutting graphic shapes on metal copper material, and digitally printing colored patterns.
Design Challenge
In design, striking a balance between tradition and modern aesthetics is crucial. Products should not only carry cultural significance but also meet contemporary needs. Integrating Pixiu's wealth symbolism effectively transforms it into a culturally rich expression, seamlessly blending traditional features. Understanding market preferences through research ensures the product's alignment with trends, creating a desirable item that goes beyond cultural symbolism.
Research
Through in-depth research into the Pixiu mythology, the designer successfully integrated its symbolism into functional product designs, achieving a balance between the preservation and innovation of traditional culture. The products go beyond simple expressions of cultural symbols; they involve a reinterpretation through design, breathing new life into ancient myths and presenting them vividly in the modern context.
Inspiration
The designer drew inspiration from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu in ancient Eastern mythology. Through in-depth research into the form, legends, and cultural significance of this mythical beast, the designer skillfully blended the charm of ancient aesthetics with modern sensibilities, creating functional everyday decorative items. The key to the design inspiration lies in the adept fusion of the creature's auspicious symbolism with contemporary living, transcending the constraints of time and revitalizing traditional culture in the present day.
Project Duration
The project started in June 2023 in Shenzhen, China and finished in August 2023 in Shenzhen, China.
Operation Flow
Pixiu cultural and creative gifts can showcase their unique charm in various everyday scenarios. For example, magnetic Pixiu-shaped products affixed to refrigerators not only serve as decorative elements but also convey the symbolism of inviting wealth and prosperity, adding a festive atmosphere to the home. Alternatively, designing Pixiu in the form of compact keychains provides convenience for individuals to carry it with them. Such designs transform Pixiu into an auspicious talisman, serving both as a symbol of good fortune and a practical daily accessory.
Patents
苏作登字-2023-F-00268212
Team Members
Designer: Shangfei Lang:
Designer: Cheng Zhong;
Designer: Weihua Kong.
Image Credits
Image # 1: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 2: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 3: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 4: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 5: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Video Credits: Shangfei Lang, 2023.

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