Hone Etajè by Pablo Vidiella is a highly esteemed winner of the very prestigious 2024 A' Design Award Ajan in Dezayn Mèb Competition Category.

AjanMèb· 2024

Hone Etajè

by Pablo Vidiella

Client: Nama-d Studio

A' Design Award Ajan Winner in Mèb Category

279,266

Verified Award Winner

Verify Award Status for #157738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hone Etajè

Etajè Hone se yon konsepsyon etènèl ak atiran ki enspire pa fòm natirèl, epi li prezante tèt li kòm yon reentèpretasyon yon etajè tradisyonèl atravè yon modifikasyon konseptuèl pwopriyete fizik materyèl la. Konsa, bwa solid la vin elastik nan yon fason konseptuèl. Lè sa fèt, sipò vètikal yo etire deyò pou yo izole plan orizontal yo, sa bay mouvman nan tout pyès la epi ankouraje transmisyon chaj la. Objektif la se mete aksan sou esans òganik pyès la, pèsonalite vivan li, epi kontraste fòs mas li avèk lejèrete a ak kontak soutit li genyen ak tè a.

The Recognition

About the A' Design Award Ajan

Hone Etajè se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Hone Etajè pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Hone Etajè se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hone shelf is a magnetic and timeless design which arises as a reinterpretation of a conventional shelf through a conceptual transformation of the physical properties of the material. By doing so, the wood becomes conceptually elastic. The vertical supports stretch outwards to isolate the horizontal planes, strengthening the joints, providing and promoting load transmission and thickness optimization, giving fluidity and movement to the piece.
Dimensions & Packaging: Width 1400mm x Depth 480mm x Height 1920mm
Tags: Shelf, wood, furniture, modern, minimalist, luxury, design
Production Technology: Hone Shelf is manufactured and tested using CNC technology and wood craftsmanship. Hone Shelf is patiently crafted from the finest hardwood; hand-selected and sourced from certified, sustainable sources.
Design Challenge: I found specially challenging to achieve an organic, beautiful and eye-catching piece of furniture through its complex manufacturing process. It needs to be magnetic to the viewer. Technically, the great challenge was to model and CNC cut the wooden pieces with such a complex geometry.
Research: When facing Hone Shelf, I had nature and living forms as a reference and inspiration. The creative process consists of trying to emulate this evolutionary natural process through natural materials and give a function to it, in this case a side table. This experimental phase is developed through direct transformation exercises using everyday simple material such as plasticine or paper, and tools such as drawing and 3D software. Once the model is created, a prototype is manufactured and tested using CNC technology and wood craftsmanship.
Inspiration: When facing Hone Shelf, I have nature and living forms as a reference and inspiration. Every curve and surface present in nature has a biological explanation related to a certain function over time, and these evolutionary transformations are my source of inspiration to create Hone Shelf. The creative process consists of trying to emulate this natural process through natural materials and give a function to it, in this case a bookshelf.
Project Duration: The project started in October 2023 and finished in November 2023 in Madrid.
Operation Flow: Hone Shelf interacts with the observer in a natural way. The human eye is more used to curved lines and surfaces, they have always been present in nature, they surround us. That instinct lingers in our animal subconscious, and the soft, natural forms give us pleasure and tranquility. Its attractive shape, together with the warmth of the material, makes the user to come closer, touch it, sit next to it.