Nexus Eksperyans Mak Espasyal pa Responsive Spaces

Dizayn Nexus Eksperyans Mak Espasyal pa Responsive Spaces se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Fè nan Kategori Konpetisyon Entèfas.

FèEntèfas· 2025

Nexus Eksperyans Mak Espasyal

pa Responsive Spaces

Kliyan: DC Tower

Gayan A' Design Award Fè nan Kategori Entèfas

15,317

Gayan Pri Verifye

Verifye Estati Pri pou #162496

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Nexus Eksperyans Mak Espasyal

Nan yon pozisyon santral nan enteryè bilding ki pi wo nan Lotrich, DC Tower Vyèn, Responsive Spaces te kreye yon espas mak pou fè eksperyans valè tour la: The Nexus prezante yon kote pou repoze, konekte epi rekonnekte. Enstalasyon medya sa a itilize enfòmasyon dijital, son, ak limyè pou mennen vizitè yo nan yon vwayaj chaje vizyèlman epi konekte yo emosyonèlman ak nanm bilding lan. Yon entèfas taktil adisyonèl pèmèt envite yo eksplore tout bagay pou kont yo. Pandan y ap montre kontni dijital la, modèl limyè kode pa koulè ak senkwonize ak tan inyonde chanm nan.

Rekonesans lan

Konsènan A' Design Award Fè

Nexus Eksperyans Mak Espasyal se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Nexus Eksperyans Mak Espasyal pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Nexus Eksperyans Mak Espasyal pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Dimansyon & Anbalaj: The room as the size of approximately 3 meters in width and 12 meters in length
Etikèt: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Teknoloji Pwodiksyon: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Defi Dizayn: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Rechèch: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Enspirasyon: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Dire Pwojè: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Fliks Operasyon: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Patant: none
Manm Ekip: Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Kredi Imaj: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ