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Lai Hao Enteryè Magazen Kado by Wan-Ting Hung

Lai Hao Enteryè Magazen Kado by Wan-Ting Hung is a highly esteemed winner of the very prestigious 2025 A' Design Award Bwonz in Enteryè Competition Category.


BwonzEnteryè· 2025

Lai Hao Enteryè Magazen Kado

by Wan-Ting Hung

Client: Fullhouse Interior Design Co., Ltd.

A' Design Award Bwonz Winner in Enteryè Category

Colors

The Design

About Lai Hao Enteryè Magazen Kado

Lai Hao se yon enteryè magazen kado ki sitiye nan Ximending, Taipei, Taiwan. Magazen an vann pwodwi kiltirèl ak kreyatif Taiwanè. Konsepsyon an konbine eleman vintaj ak modèn. Tib neon trase kontou pwen repè lokal yo, epi yon bwat limyè vintaj marye ak eklèraj neon. Fini bwa veni ak nyans wotan raple ansyen magazen laboutik tradisyonèl yo, pandan y ap plancher fo teraso ajoute teksti. Zile mobil ak panno pikèt detachab pèmèt afichaj fleksib. Aranjman an fòme yon bouk ki gide vizitè yo nan yon espas 66.1 mèt kare, ki chita nan yon bilding ki gen plis pase 50 ane depi li konstwi.

The Recognition

About the A' Design Award Bwonz

Lai Hao Enteryè Magazen Kado se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Lai Hao Enteryè Magazen Kado pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Lai Hao Enteryè Magazen Kado satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The store features striking neon art, with tubing outlining Ximen and Taipei 101, symbolizing Taiwan's vibrant culture. The shop sign mirrors the Gaji bag's colors, aligning with the brand's logo. A vintage lightbox paired with neon lighting blends nostalgia and modernity, creating a captivating visual experience. Wooden elements and rattan tones evoke memories of local grocery stores, while detachable racks and mobile islands ensure flexible displays. Terrazzo flooring adds dynamic texture, and a soft, natural palette provides a warm, inviting backdrop for the products.
Dimensions & Packaging
The space spans 66.1 square meters and is a store that is over 50 years old. In terms of layout, the designer took into account the front-to-back and vertical dimensions, incorporating movable islands that create varying levels with higher sides and a lower center. The arrangement of the islands transforms the circulation into a loop, encouraging more exploration and purchasing behavior. The pegboard designs on either side can be adjusted and reconfigured according to the shapes and sizes of the displayed items, allowing for flexibility in showcasing products.
Tags
Retro Elements, Trendy Elements, Neon Lights, Wood Tone, Eco-friendly Building Materials, Light Boxes, Taiwan Gifts, Cultural and Creative Products
Production Technology
Materials: Faux terrazzo plastic flooring, wood veneer, modular cabinets, curved glass, metal fixtures, and spray paint.
The color scheme primarily features light wood tones, creating a warm and inviting atmosphere that connects consumers with nature. The designer carefully adjusted the brightness of the lightboxes to ensure the lighting plan harmonizes with the natural environment, avoiding clashes or abrupt contrasts in color and creating a gentle visual experience.
Design Challenge
When renovating a space that is aged over half a century into a modern commercial space, the designer faced numerous challenges. First, issues such as leaks, insufficient voltage, and chaotic plumbing required the team to implement efficient construction strategies and workflows to address the structural concerns of the site within a tight timeframe. In addition, given the variety of colors present in the products, careful planning of the display areas was essential to harmoniously integrate the diverse hues.
Research
Located in bustling Ximending, this space serves as a showcase and sales point for Taiwanese cultural and creative products. The design blends vintage and modern elements, with iconic neon lights contrasting against warm wooden materials for a trendy yet inviting atmosphere. Products are displayed with a lower center and higher sides for visual interest. Movable islands and detachable pegboards enhance flexibility and reduce waste. Green materials ensure a non-toxic space, while natural lighting and high ceilings create a bright, comfortable shopping environment.
Inspiration
In the bustling Ximending, a chic space that embodies youth and trendiness is dedicated to showcasing the creativity of local Taiwanese designers. The brand serves as a specialty store for Taiwanese souvenirs. The designer aims to create a harmonious blend of retro and modern elements, infusing a sense of contemporary style with nostalgic touches. The overall design prominently features neon lights and vibrant elements that evoke everyday life, creating a corner where travelers and international tourists can truly experience the pulse of Taiwanese culture.
Project Duration
The project finished in February 2024 in Taiwan.
Operation Flow
The owner is extremely satisfied with the project. The excellent location and cozy interior design have led to a significant increase in in-store performance. While the growth in sales may not be directly attributed to the interior design, the clean and bright aesthetics undoubtedly serve as a key attraction. Consumers have also provided positive feedback on the comfortable atmosphere and liveliness of the space, further encouraging purchasing. As a result, both the owner and the customers hold highly favorable views of this space, demonstrating the success of its design and location.
Team Members
Wan-Ting Hung
Image Credits
FULLHOUSE INTERIOR DESIGN CO., LTD.

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