Seek AI Fonksyon Prensipal: Aplikasyon Wèb pou Analiz Done by Eric Wu

Seek AI Fonksyon Prensipal: Aplikasyon Wèb pou Analiz Done by Eric Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award Fè in Lojisyèl Competition Category.

FèLojisyèl· 2025

Seek AI Fonksyon Prensipal: Aplikasyon Wèb pou Analiz Done

by Eric Wu

Client: Seek AI

A' Design Award Fè Winner in Lojisyèl Category

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The Design

About Seek AI Fonksyon Prensipal: Aplikasyon Wèb pou Analiz Done

Tèks Liv: Seek AI se yon aplikasyon wèb ki pèmèt itilizatè biznis poze kesyon sou done yo nan lang senp. Seek AI konvèti kesyon nan lang natirèl an kòd SQL lè l sèvi avèk gwo modèl lang ak yon rechany ajan pèsonalize. Platfòm nan konekte ak depo done tankou Snowflake, BigQuery ak Redshift. Yon entèfas chat konbine ak yon editè SQL ki ka elaji, konsa chak rekèt ka revize e amelyore. Yon panèl asistan bay sipò pou travay anndan editè a. Itilizatè yo kapab tou kreye vizyalizasyon ak pataje enfòmasyon ak kolaboratè yo.

The Recognition

About the A' Design Award Fè

Seek AI Fonksyon Prensipal: Aplikasyon Wèb pou Analiz Done se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Seek AI Fonksyon Prensipal: Aplikasyon Wèb pou Analiz Done pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Seek AI Fonksyon Prensipal: Aplikasyon Wèb pou Analiz Done pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Seek is a generative AI platform that empowers business users to query their datasets and frees up data teams from ad-hoc requests for analysis. It automatically converts natural language questions into high-quality SQL code. With the efficiency of Seek, data teams are able to focus more on big questions that matter.
Dimensions & Packaging: Seek AI is a web application built with technologies like Next.js, React, and Django. Seek connects to popular data warehouses such as Snowflake, BigQuery, and Redshift. Seek uses a custom agentic AI framework to generate data queries based on natural language questions from the user.
Tags: Generative AI, enterprise application, data analytics
Production Technology: Seek AI utilizes large language models to generate queries.
Design Challenge: The challenge was balancing the precision of a data-driven interface with the freedom of an AI chat bot. Research and practice have shown that an entirely uncontrolled AI chatbot performs poorly on structured data, which has low tolerance for any degree of mistakes. On the other hand, user satisfaction greatly increases when the AI has more perceived autonomy and performs more like humans. The design of Seek AI treats the precise SQL editor as an expandable feature within the chat, while also allowing for the option to engage with it solely. A side AI assistant in the editor itself provides the continuity of AI interaction, while acknowledging that in the technical editor interface, AI becomes an assistant to the precision and lets the user take agency. This approach proves to be highly effective as users are able to freely toggle between the two modes of working and ensure that queries are accurate.
Research: In the design process, I conducted user research with multiple clients who agreed to be design partners. The research focused on how people perceive accuracy and precision in the context of AI-generated data queries. We found that while people ultimately value precision the most (as they claim), user satisfaction was actually less with a system that is more guardrailed to be precise than making errors. With humanized AI systems, users gain satisfaction from responsive engagement with the system, even though the primary function of the system may be productivity and accurate data queries.
Inspiration: I have designed this product with the mindset that data tools should be both accessible and efficient. With the rise of generative AI, we're at a unique intersection in design where complex mental models can easily be explained away by AI. However, AI also runs the risk of simplifying things too much and losing accuracy in the process. As a data-centric software, it is paramount that Seek maintains accuracy and precision alongside any usability improvement brought by AI.
Project Duration: The project is receiving continuous feature updates. The current iteration was has been developed since the beginning of 2024.
Operation Flow: With Seek AI, users can ask questions about their data in natural language, and Seek would generate queries for them. This makes it easier for data professionals to write queries for complex datasets. Additionally, Seek allows users to create visualization or share insights with collaborators.
Team Members: Eric Wu
Image Credits: Image credit: Eric Wu
Video credit: Eric Wu