Panlong Tiandi Mtpt Magazen by Minghong Ou

Panlong Tiandi Mtpt Magazen by Minghong Ou is a highly esteemed winner of the very prestigious 2025 A' Design Award Bwonz in Enteryè Competition Category.

BwonzEnteryè· 2025

Panlong Tiandi Mtpt Magazen

by Minghong Ou

Client: ImSD

A' Design Award Bwonz Winner in Enteryè Category

10,141

Verified Award Winner

Verify Award Status for #167435

View at A' Design Award Press Release Award Badge

Colors

The Design

About Panlong Tiandi Mtpt Magazen

Pwojè sa a sitiye nan Panlong Tiandi, nan pati nòdès Vil Xujing, Distri Qingpu, Shanghai. Espas la konbine eritaj kiltirèl pwofon Ansyen Vil Panlong ak karakteristik pwodui Mtpt yo, lè l sèvi ak materyèl, fòm, son, ak limyè ak lonbraj pou efase fwontyè ki genyen ant anndan ak deyò, atifisyèl ak natirèl, ak tèm "Manyen Lanati", pèmèt bote lanati antre nan espas la epi reyalize yon fizyon senbyotik ant achitèkti ak peyizaj.

The Recognition

About the A' Design Award Bwonz

Panlong Tiandi Mtpt Magazen se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Panlong Tiandi Mtpt Magazen pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Panlong Tiandi Mtpt Magazen satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Centered around the project's core concept and the texture of the water town environment, we understand the symbiotic relationship between outdoor experiences and the natural environment. It has a morning glory-shaped sound installation. It draws people into a mysterious world of sound and light, allowing them to touch the sounds of nature in an unprecedented state, bringing people closer to nature.
Dimensions & Packaging: Width 14100mm x Depth 8400mm x Height 4100mm
Tags: "sound, installation, symbiosis, retail, micro-cement"
Production Technology: The space overall adopts raw wood and micro-cement materials to create a basic natural atmosphere indoors, blending seamlessly with the water town scenery through large floor-to-ceiling windows, allowing natural elements to run through and flow freely between indoors and outdoors.
Design Challenge: The most difficult part of this design was the sloping wooden planks above the display area. The thickness of the board is only 20mm. It hangs in the air and will not deform. Solution: Use aluminum alloy frame internally and wood veneer on the surface.
Research: The design of retail stores has been the subject of considerable research in disciplines such as marketing and consumer behavior. In this project, through the methods of dialogue, tropes and defamiliarization, we create a space that already exists in memory but is not yet fully present in reality. We hope that customers can have a different experience and give the retail design a new look. For example, tropes are used to represent abstract streams, ponds, and forests of light.
Inspiration: Inspired by my experience of hiking outdoors, I wanted to integrate outdoor forests, streams, ponds, stones, mountain huts and sounds into this space to blur the boundaries between indoors and outdoors, artificial and natural, with the theme of "Touching Nature", allowing the flexible beauty of nature to flow freely within the space and achieving a symbiotic fusion between architecture and landscape.
Project Duration: The project started in June 2024 in Shanghai and finished in November 2024 in Shanghai
Operation Flow: We designed a sound installation in this space. We collect outdoor water sounds, bird sounds, wind sounds, etc., to increase the interaction between people and nature.