Fairy Tale Travel Liv Lekòl by Kiwook Kim is a highly esteemed winner of the very prestigious 2025 A' Design Award Ajan in Edikasyon Competition Category.
AjanEdikasyon· 2025
Fairy Tale Travel Liv Lekòl
by Kiwook Kim
Client: MiraeN
A' Design Award Ajan Winner in Edikasyon Category
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- Verified Award Winner
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The Design
About Fairy Tale Travel Liv Lekòl
Fairy Tale Travel se yon seri liv lekòl ki fèt pou elèv lekòl primè an Kore. Liv yo sèvi ak yon konsèp kont fe pou bay tout seri a yon kowerans epi pou fè aprantisaj la vin agreyab. Pèsonaj gid parèt nan chak liv lekòl epi yo mennen elèv yo atravè leson yo. Koulè cho, ilistrasyon fèt alamen, tipografi dous ak fòm koube kreye yon aparans zanmitay. Chak klas ak chak semès gen yon koulè prensipal diferan, kidonk materyèl yo fasil pou jwenn. Kouvèti yo sèvi ak enpresyon olografik, epi yo aplike yon fim pwoteksyon antimikwobyen ak lank antimikwobyen pou yon itilizasyon ki pi an sekirite.
The Recognition
About the A' Design Award Ajan
Fairy Tale Travel Liv Lekòl se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Fairy Tale Travel Liv Lekòl pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Fairy Tale Travel Liv Lekòl se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is designed for elementary school students in Korea.
Storytelling is developed with the concept of a "fairy tale book" to give consistency to the entire textbook and to help children feel the fun of learning.
In each textbook, character friends guide the textbook learning journey and act as guides to induce interest.
It is designed to be friendly to children by using warm colored hand drawings, typography, and curved shapes. - Dimensions & Packaging
- Product dimension: width 220 x height 220 mm
Package: This is a activity pocket (including the back surface of textbooks) - The activity pocket included in the textbook.
This activity pocket uses various activities to easily organize various activities, maintain various activities. - Production Technology
- It is composed of convenience and usability as the top priority for elementary school learners.
By applying different main colors for each grade and semester, you can quickly and easily find learning materials.
In addition, holographic gourd was used on the cover to visually express the imaginary space of fairy tale travel, and antiviral rotation printing technology was applied to make it safer for children to use textbooks using antimicrobial film coatings and antimicrobial ink. - Design Challenge
- Unlike existing textbooks, the initial planning was important to conduct consistent storytelling. The feasibility was ambiguous at the time of the initial planning due to an attempt of design style that was not tried in existing textbooks, but we were able to set the desired direction through a lot of communication with the editor so that the contents of the textbook could be expressed well like a fairy tale.
- Research
- The design concept of elementary school textbooks is based on fairy tale books, and it captures children's curiosity and imagination by making ordinary daily life feel like a place for adventure and exploration.
Cute and friendly characters appear in each elementary school textbook to guide children into the world of fairy tales so that they can be interested in learning.
Because of this, the textbook will be a space where children create their own stories beyond just learning tools. - Inspiration
- Most of the existing textbooks are organized without a consistent story throughout the textbook.
It is a project that started with the idea of 'If there is a textbook such as a fairy tale book, wouldn't it be easier and more enjoyable for children to learn?'
Also, I wanted to make a textbook that learners want to have, just like choosing and purchasing a fairy tale book with a pretty drawing style at a bookstore. - Project Duration
- The elementary textbook design project will begin in March 2023 and end in March 2024, complete the review and start selling in 2025.
- Operation Flow
- The design was created with a focus on connection, softness, and fluidity, ensuring both visual comfort and enjoyment during learning. Each textbook incorporates imaginative worlds to stimulate visual interest, while the cloud-inspired title typography conveys a soft and dreamy atmosphere. Through a design that sparks imagination, students are guided beyond reality into the world of elementary school textbooks. This approach helps them perceive textbooks as an adventure, fostering greater engagement and enthusiasm for learning.
- Team Members
- Creative Director: Hyunji Son
Project Manager: Kiwook Kim
Designer: Dan-bi Kim / Gil-sung Jung / Meong-hee lee
Illustrator: Somdoo / Bokyeong Kang / Sooa Lee
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