Pepsi Diner Milan 2024 Fonksyon Prensipal: Enteryè Restoran Pop-Up by PepsiCo Design and Innovation

Pepsi Diner Milan 2024 Fonksyon Prensipal: Enteryè Restoran Pop-Up by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Bwonz in Enteryè Competition Category.

BwonzEnteryè· 2025

Pepsi Diner Milan 2024 Fonksyon Prensipal: Enteryè Restoran Pop-Up

by PepsiCo Design and Innovation

A' Design Award Bwonz Winner in Enteryè Category

18,899
Verified Award Winner
Verify Award Status for #169617

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Diner Milan 2024 Fonksyon Prensipal: Enteryè Restoran Pop-Up

Tèks Liv: Pepsi Diner Milan 2024 se yon enteryè restoran pop-up ki te kreye kòm yon espas mak tanporè nan Milan. Konsepsyon an pote konsèp restoran New York la an Ewòp, kòm premye aktivasyon restoran an deyò Etazini. Enteryè a aplike nouvo logo Pepsi ak sistèm idantite vizyèl la. Refrans nan kilti popilè Italyen, tankou foutbòl ak mizik, yo itilize nan espas la, epi yo te kreye pwogramasyon ak selebrite Italyen pou envite yo. Objektif la se te konekte ak piblik Ewopeyen yo lè yo enkli kilti lokal la nan istwa mak la.

The Recognition

About the A' Design Award Bwonz

Pepsi Diner Milan 2024 Fonksyon Prensipal: Enteryè Restoran Pop-Up se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Pepsi Diner Milan 2024 Fonksyon Prensipal: Enteryè Restoran Pop-Up pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Pepsi Diner Milan 2024 Fonksyon Prensipal: Enteryè Restoran Pop-Up satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inspiration: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Read the Press Release