Ale nan kontni
Si Shengsheng Ansanm Kado Leman pa Peng Gao, Mian Wu and Yixuan Wu

Dizayn Si Shengsheng Ansanm Kado Leman pa Peng Gao, Mian Wu and Yixuan Wu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Fè nan Kategori Konpetisyon Atik Kado.


FèAtik Kado· 2026

Si Shengsheng Ansanm Kado Leman

pa Peng Gao, Mian Wu and Yixuan Wu

Kliyan: The China Media Group Spring Festival Gala

Gayan A' Design Award Fè nan Kategori Atik Kado

4,693

Koulè

Konsepsyon an

Konsènan Si Shengsheng Ansanm Kado Leman

Si Shengsheng se yon ansanm kado leman ki te kreye pou Fèt Prentan Chinwa a ak Ane Koulèv la. Ansanm nan gen kat otokolan pou frijidè, e chak otokolan pote yon benediksyon diferan, tankou kè kontan, richès ak plezi bon manje. Nan kilti chinwa, koulèv la reprezante renouvèlman ak kontinwite atravè sik natirèl li yo, tankou ibènasyon ak chanjman po. Konsepsyon an konbine koulèv la ak ruyi a, yon senbòl tradisyonèl chans, sa ki transfòme yon bèt moun pè an yon maskòt zanmitay. Otokolan yo ka mete sou nenpòt sifas mayetik epi yo ka ranje jan ou vle.

Rekonesans lan

Konsènan A' Design Award Fè

Si Shengsheng Ansanm Kado Leman se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Si Shengsheng Ansanm Kado Leman pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Si Shengsheng Ansanm Kado Leman pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Dimansyon & Anbalaj
250*250*30
Etikèt
Refrigerator Sticker Gift Set,Chinese Spring Festival,Mascot Snake
Teknoloji Pwodiksyon
CNC,Stamping manufacturing, Epoxy resin coating
Defi Dizayn
The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Rechèch
This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Enspirasyon
The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Dire Pwojè
The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Fliks Operasyon
The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Manm Ekip
Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Kredi Imaj
#1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025

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