Lap AI Taipei Fonksyon Prensipal: Magazen Detay by Tsung Han Lee

Lap AI Taipei Fonksyon Prensipal: Magazen Detay by Tsung Han Lee is a highly esteemed winner of the very prestigious 2026 A' Design Award Bwonz in Enteryè Competition Category.

BwonzEnteryè· 2026

Lap AI Taipei Fonksyon Prensipal: Magazen Detay

by Tsung Han Lee

Client: LAPT_A. Intelligence Ltd.

A' Design Award Bwonz Winner in Enteryè Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lap AI Taipei Fonksyon Prensipal: Magazen Detay

Tèks Liv: Lap AI se yon enteryè detay konpak ki repanse acha laptop kòm yon vwayaj sèvis gide olye pou yon navigasyon ki kondui pa ekspozisyon. Enspire pa jès swipe a, plan an fòme yon bouk koube ki revele pwodwi yo etap pa etap, sipòte konparezon rapid anvan li antre nan konsiltasyon youn a youn ak swen apre. Korespondans ki asiste pa AI ak gidaj ekspè ede kliyan yo jwenn aparèy ki kòrèk la ak konfyans. Limyè blan cho, metal ton chanpay ak panèl translisid kreye yon atmosfè kalm, ki sanble ak ekran ki redui bri vizyèl epi bati konfyans.

The Recognition

About the A' Design Award Bwonz

Lap AI Taipei Fonksyon Prensipal: Magazen Detay se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Lap AI Taipei Fonksyon Prensipal: Magazen Detay pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Lap AI Taipei Fonksyon Prensipal: Magazen Detay satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LAP AI is a retail interior concept that translates the gesture of swiping into a curved, theatre-like customer journey. Zoning supports each decision stage from exploration to consultation and aftercare, while AI-assisted guidance helps match users with suitable devices. Calm lighting and durable materials shift tech retail from visual noise to long-term service and care.
Dimensions & Packaging: Floor area is 23.5 sqm. Display capacity is up to 36 laptops. The layout uses a compact curved loop for quick browsing and comparison, and it naturally leads to a one to one consultation point and aftercare support. A central silver metal demo table integrates diffused LED task lighting to reveal product details without glare. A ceiling ring chandelier and track spotlights highlight the displays. Key materials include metalwork, metal laminate panels, frosted acrylic, PC hollow panels, curved plywood in tea tone, curved plywood in white, and a curved timber support structure.
Tags: Interior Design, Retail Design, Store Design, Commercial Interior, Flagship Store, Customer Experience, Service Design, AI Assisted Retail, Spatial Sequencing, Lighting Design
Production Technology: Warm-white lighting unifies champagne-toned metal and neutral wood. Light is washed into hollow clear panels; the cavity reflects the champagne back wall and segmented cells pull it into fine threads that skim curved surfaces. The panels bend to follow the geometry, expressing a swipe-like motion. Semi-transparent layers and controlled reflections evoke a glossy screen. A silver central table uses diffused LEDs for demos; the LAP AI ring chandelier and circular spot track highlight displays.
Design Challenge: The key challenge was translating LAP AI's service-led operating model into a very small retail footprint while clearly expressing the brand's core idea: helping customers find the right device with trust and long-term support. The space had to communicate value beyond display, remain commercially workable, and feel calm and reliable. The design balances product visibility with one-to-one consultation and uses light and materials to create comfort and confidence.
Research: This project investigates customer decision psychology in tech retail, focusing on choice overload, decision fatigue, and trust building. It studies how a service-led brand can translate its operating workflow into spatial strategy by mapping the journey from browsing to comparison, one-to-one consultation, and aftercare. Findings informed a swipe-inspired curved loop and a calm, screen-like lighting and material system to improve clarity, confidence, and brand value.
Inspiration: Inspired by the swipe gesture on a phone, LAP AI turns the act of filtering countless apps into a spatial journey of narrowing choices. In an era of overwhelming options, many customers spend too long comparing devices without clarity. LAP AI uses online AI, expert consultation and long term support to match each person with the right laptop, and the store translates this into guided circulation and staged decision making.
Project Duration: The project commenced in May 2025 in Taipei, Taiwan, and was completed in August 2025.
Operation Flow: Visitors enter and follow a compact, curved loop to view all devices in one sweep. The display sequence supports quick comparison, then naturally leads to a one-to-one consultation point where a sales specialist discusses needs and recommends suitable options. After selection, the same counter supports setup, guidance and aftercare, turning a small footprint into a clear, guided journey from browsing to personalised service.
Image Credits: Photography: Mr.Warmth Studio