Dancheong Fonksyon Prensipal: Foula Swa by Kyeong Hee Jeong

Dancheong Fonksyon Prensipal: Foula Swa by Kyeong Hee Jeong is a highly esteemed winner of the very prestigious 2026 A' Design Award Bwonz in Tekstil Competition Category.

BwonzTekstil· 2026

Dancheong Fonksyon Prensipal: Foula Swa

by Kyeong Hee Jeong

Client: Kyeong Hee Jeong

A' Design Award Bwonz Winner in Tekstil Category

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Verified Award Winner

Verify Award Status for #180911

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dancheong Fonksyon Prensipal: Foula Swa

Tèks Liv: Foula swa sa a reentèprete modèl Dancheong Palè Gyeongbokgung lan nan aplike teknik koulè vit kolore. Pwojè a konsantre sou tranzisyon estetik koulè tradisyonèl yo nan palèt sezonye. Modèl yo baze sou motif flè lotis la epi yo devlope nan kat vèsyon, chak reflete limyè ak koulè espesifik sezon yo sou palè a. Pwodui sou swa, travay la itilize enprimri dijital pou kaptire motif detaye yo, pou rive jwenn yon amoni vizyèl pou estil modèn.

The Recognition

About the A' Design Award Bwonz

Dancheong Fonksyon Prensipal: Foula Swa se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Dancheong Fonksyon Prensipal: Foula Swa pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Dancheong Fonksyon Prensipal: Foula Swa satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dancheong is a premium silk scarf that reinterprets the royal colors of Korea into a feast of light. Unlike traditional replicas, the seasonal motifs of Gyeongbokgung Palace are carved into a radiant form that resembles light passing through stained glass, reflecting Cattleya's identity. By transforming the classic palette into an aurora gradient, it creates a visually rich visual experience where the past meets the present.
Dimensions & Packaging: quare Silk Scarf: 600 mm x 600 mm.
Premium Hard Case Package: 130 mm x 130 mm x 45 mm.
Weight: Approximately 35g of 100% Premium Silk Twill.
The high-quality hard box, featuring a gold spot color logo, is elegantly tied with a golden-brown ribbon inscribed with the phrase 'You are beautiful'. The set also includes protective tissue paper and a certificate of authenticity. Each piece is crafted using high-resolution 300 DPI digital textile printing and finished with hand-rolled hems by skilled artisans.
Tags: Dancheong, Silk Scarf, K-Culture, Aurora Gradient, Gyeongbokgung, Traditional Reinterpretation, Luxury Fashion, Lotus Pattern, Artistic Scarf, Giftware
Production Technology: This product is made from 100% premium silk, resulting in an elegant luster and a soft, luxurious touch. Advanced high-resolution digital textile printing (DTP) has been introduced to perfectly embody the intricate geometric patterns of Gyeongbokgung's monocheong and the mystical aurora gradient inspired by Obansec. Beyond mass production, expert artisans roll and finish the edges by hand, maintaining a supple silhouette while maximizing meticulous artisanal details and value as a high-end gift item.
Design Challenge: challenge lies in capturing the 500-year legacy of Gyeongbokgung Palace as a beautiful bridge between the past, present, and future. Just as the seasons change the colors of the same architectural space, this project encompasses four distinct patterns: vibrant flowers, radiant light, silent elegance, and elegant elegance. By reinterpreting the monochung with the logic of stained glass, it preserves tradition while projecting Cattleya's identity into a dream of modern beauty. Furthermore, it combines high-resolution digital printing with the natural luster of premium silk to overcome production limitations.
Research: This research reinterprets Dancheong motifs into premium fashion. Analysis of Gyeongbokgung Palace elements revealed that consumers prefer subtle gradations over intense primary colors. The motifs were reconstructed into four seasonal patterns with aurora-like gradations, optimized for silk printing. This study proves that tradition gains resonance through re-creation rather than mere replication. By harmoniously combining K-culture with modern elegance, it demonstrates that traditional content remains sustainable in everyday life.
Inspiration: This project reinterprets the Gyeongbok Dancheong pattern and Confucian values as the light of the four seasons, bridging the past with the future. Inspired by the lotus flower, a symbol of noble character, it reconstructs the palace's seasonal light into four distinct patterns. From the floral scent of spring to the majesty of winter, each essence transforms into an optically rich pattern that reflects Cattleya's identity as a desire for classic beauty. These scarves share the harmony of Korean heritage as a beacon of eternal prosperity for women around the world.
Project Duration: The project began in March 2025 in Seoul, South Korea with conception and design. Detailed pattern development and color sampling took place in Seoul in May 2025, AND final production was completed in August 2025.
Operation Flow: This scarf flexibly changes shape and pattern according to the user's styling. Whether tied in any knot, whether it's around the neck, head, or bag, the 600mm square silk overlaps or unfolds the mono-blue pattern of the aurora gradient to create a variety of silhouettes. The soft silk fabric flows naturally with the movement of the body, revealing different color depths depending on the light and angle. From the moment the wrapping ribbon is untied to the moment it is actually worn, users intuitively experience the process of traditional colors harmonizing with modern everyday styles.
Patents: Copyrights belong to Kyeonghee Jeong, 2025
Image Credits: Image #1: Photographer & Illustrator Kyeonghee Jeong, Dancheong Main Visual, 2025.
Image #2: Photographer & Illustrator Kyeonghee Jeong, Dancheong Pattern Detail, 2025.
Image #3: Photographer & Illustrator Kyeonghee Jeong, Scarf Styling View, 2025.
Image #4: Photographer & Illustrator Kyeonghee Jeong, Premium Package View, 2025.
Image #5: Photographer & Illustrator Kyeonghee Jeong, Lifestyle Scene, 2025.