Echo Oriental Fonksyon Prensipal: Salon Ekspozisyon by Xiyao Wang

Echo Oriental Fonksyon Prensipal: Salon Ekspozisyon by Xiyao Wang is a highly esteemed winner of the very prestigious 2026 A' Design Award Ajan in Enteryè Competition Category.

AjanEnteryè· 2026

Echo Oriental Fonksyon Prensipal: Salon Ekspozisyon

by Xiyao Wang

Client: Extended Play Lab

A' Design Award Ajan Winner in Enteryè Category

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Verified Award Winner

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Colors

The Design

About Echo Oriental Fonksyon Prensipal: Salon Ekspozisyon

Tèks Liv: Echo Oriental reentèprete kosmoloji tradisyonèl Chinwa a atravè yon lantiy achitekti kontanporen. Yon zòn sant tab sab ki gen doub wotè sèvi kòm kè pwojè a, plase anba yon plafon detire selès ki senbolize syèl la sou yon plan etaj kare. Yon plafon anpil karakteristik an ovòl an lò ak grave fèy ajoute rich taktil, pandan ke yon palèt marb vèt ak bwa cho fasilite yon dyalòg sansoryèl. Koregrafi espasyal la itilize konpresyon ak liberasyon pou gide vizitè yo atravè yon rityèl pwogresif nan pòt antre.

The Recognition

About the A' Design Award Ajan

Echo Oriental Fonksyon Prensipal: Salon Ekspozisyon se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Echo Oriental Fonksyon Prensipal: Salon Ekspozisyon pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Echo Oriental Fonksyon Prensipal: Salon Ekspozisyon se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Echo Oriental is a 400sqm exhibition center that redefines spatial ritual through a rigorous intersection of North-South and East-West axes. It distinguishes itself by seamlessly integrating traditional Chinese cosmology - the "Tian Yuan Di Fang" (Round Sky, Square Earth) concept - within a contemporary neo-luxury aesthetic. Unique features include a double-height sand table area under a celestial light and a golden vaulted ceiling with leaf embossing, creating a high-quality sensory dialogue.
Dimensions & Packaging: 400 square meters area. Single floor.
Tags: Exhibition Design, Sales Office, Oriental Aesthetics, Tian Yuan Di Fang, Axial Symmetry, Neo-Luxury, Botanical Motif, Green Marble, Architectural Ritual, Longgang, Spatial Narrative, Interior Design.
Production Technology: Conceived through hand sketch, perfected in Rhino 3D and rendered with Enscape and Photoshop
Design Challenge: The primary challenge was manifesting a grand, ceremonial architectural ritual within a compact 400sqm footprint. Overcoming this required precise axial planning to resolve complex circulation patterns without sacrificing the sense of scale. Realizing the golden vaulted ceiling with leaf embossing involved a technical balance between artisanal textures and modern production. The project successfully navigated the obstacle of blending historic cosmology with current luxury market demands.
Research: This project utilized Applied Spatial Psychology and Cultural Semiotics research to redefine real estate exhibition standards. Objectives focused on balancing ritualistic ceremonial order with botanical fluidity. Methodology involved Axial Mapping and Comparative Materiality studies. Data was collected via site-specific environmental analysis and historical research into "Tian Yuan Di Fang" cosmology. Participants included local design stakeholders and potential residents. Results showed a high-efficiency circulation flow that significantly reduced visitor fatigue. Insights reveal that "spatial compression and release" triggers emotional engagement. This research impacts the industry by demonstrating that design-driven cultural storytelling directly increases commercial perceived value and social community pride.
Inspiration: The design is inspired by the organic fluidity of the adjacent Taihu Park, translating botanical motifs into architectural curves. Motivated by the tension between heritage and modernity, the project explores the "Echo" of ancient Oriental philosophy - specifically the harmony of the circle and square - within a high-end commercial context. Research into "spatial compression and release" informs the transition from intimate, deep corridors to expansive, light-filled grand halls.
Project Duration: Project finished in February 2026, and is located in Longgang, Wenzhou, China
Operation Flow: The project operates through a progressive "step-by-step" ritualistic flow. Visitors interact with the space via a series of thresholds: from a high-contrast entry lobby to a monumental central core. The spatial interaction is defined by rhythm—alternating between the compression of deep, shaded corridors and the release of the bright, green-marble hall. Strategic "scenic openings" in VIP areas facilitate visual porosity, allowing the narrative of nature to permeate every interaction.
Team Members: Xiyao Wang
Image Credits: All Renderings by Xiyao Wang