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Gold Souq Fonksyon Prensipal: Distri Iben by Ahmed Habib

Gold Souq Fonksyon Prensipal: Distri Iben by Ahmed Habib is a highly esteemed winner of the very prestigious 2026 A' Design Award Bwonz in Planifikasyon Iben Competition Category.


BwonzPlanifikasyon Iben· 2026

Gold Souq Fonksyon Prensipal: Distri Iben

by Ahmed Habib

Client: Ahmed Habib

A' Design Award Bwonz Winner in Planifikasyon Iben Category

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The Design

About Gold Souq Fonksyon Prensipal: Distri Iben

Tèks Liv: Gold Souq se yon distri iben itilizasyon mikst ki gen 356,000 mèt kare nan Jeddah ki redefini mache lò a kòm yon sistèm iben entegre. Konsevwa kòm yon twal kontinyèl, li rasanble atizana, komès, kilti, ak ospitalite anndan yon yerachi espasyal klè. Yon kolòn vètebral pyetonye santral ankre devlopman an, ki pwolonje nan lakou ki sòti nan prensip iben Hijazi pou fòme yon eksperyans ki lizib epi ki ka mache, ki fòme pa lonbraj, dansite, ak pwoksimite. Pèfòmans anviwònmantal entegre nan fòm iben an, kote mas la ak espas ouvè a sipòte konfò, kontinyite, ak yon idantite iben koweran.

The Recognition

About the A' Design Award Bwonz

Gold Souq Fonksyon Prensipal: Distri Iben se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Gold Souq Fonksyon Prensipal: Distri Iben pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Gold Souq Fonksyon Prensipal: Distri Iben satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design redefines the gold market as a complete urban ecosystem where production, trade, and public life coexist. Unlike conventional commercial developments, it integrates retail, workshops, education, and culture within a pedestrian network of shaded streets and courtyards inspired by Hijazi urbanism. A central flow structure organizes movement and visibility, while climate-responsive design ensures comfort. Its strength lies in merging heritage principles with a contemporary, high-performance urban model.
Dimensions & Packaging
Plot Area 356,000 sqm
Foot Print 72,500 sqm
built up area 418,000 sqm
Tags
Hijazi architecture, gold market, mixed-use development, urban ecosystem, pedestrian spine, climate responsive design, souq reinterpretation, cultural urbanism, parametric planning, public realm, Jeddah, Saudia
Production Technology
The design was developed through a parametric and iterative methodology linking circulation, program distribution, and climatic performance. A central flow spine informed massing and spatial hierarchy, supported by simulations for shading and ventilation. Traditional Hijazi elements were reinterpreted using stone cladding, precast concrete, steel structures, timber and wood screens, and high-performance glazing, ensuring durability, thermal efficiency, buildability, and a strong expression of local identity.
Design Challenge
The main challenge was translating the organic complexity of historic Hijazi souks into a contemporary, buildable urban system. Internally, it required balancing cultural authenticity with modern program demands and user expectations. Externally, constraints included climate conditions, large-scale coordination, and regulatory frameworks. The design resolved these through a structured flow-based approach, integrating environmental strategies and flexible planning to maintain identity while ensuring feasibility and performance.
Research
Type of Research: applied urban and climatic research. Research Objectives: to redefine the traditional gold market as a resilient mixed-use ecosystem. Methodology: comparative analysis of historic souks and contemporary retail districts combined with environmental simulations. Data Collection and Tools: solar studies, pedestrian flow mapping, and heat analysis models. Participants: planners, economists, and local stakeholders. Results: improved environmental comfort and commercial synergy. Insights and Impact: a scalable model linking heritage, economic performance, and climate-responsive urban design.
Inspiration
The project is inspired by the organic growth of historic Hijazi cities, where movement, climate, and commerce shape urban form over time. Traditional souqs were not planned as isolated buildings but emerged as interconnected networks of streets, courtyards, and shaded passages driven by trade and social interaction. This logic informed the design, where a continuous flow organizes space and activity. The aim was to reinterpret these principles within a contemporary framework, creating a resilient environment that reflects local identity while supporting modern patterns of production and exchange.
Project Duration
Design started in May 2025 and finished in December 2025, in Cairo, Egypt. The Project is to be executed n Jeddah, Saudi Arabia.
Operation Flow
The project operates through a continuous pedestrian flow that structures movement, visibility, and interaction. A central spine connects courtyards, retail, workshops, and cultural spaces, creating sequential experiences from arrival to immersion. Vehicular access is limited to the perimeter, ensuring a safe, walkable environment. Layered circulation enhances accessibility and engagement, while the integration of production and trade within public space creates a dynamic, efficient, and socially active urban system.
Image Credits
Ahmed Habib

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