LA5 X House of Suntory Boutik Pop Up by Saina Attaoui

LA5 X House of Suntory Boutik Pop Up by Saina Attaoui is a highly esteemed winner of the very prestigious 2026 A' Design Award Ajan in Enteryè Competition Category.

AjanEnteryè· 2026

LA5 X House of Suntory Boutik Pop Up

by Saina Attaoui

A' Design Award Ajan Winner in Enteryè Category

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Colors

The Design

About LA5 X House of Suntory Boutik Pop Up

House of Suntory se yon boutik pop-up eksperyansyèl ki sitiye nan Ayewopò Entènasyonal Hamad nan Katar. Pop-up la te kreye an patenarya ak Qatar Duty Free pou prezante atizana ak tradisyon Japonè bay vwayajè yo. Eksteryè a pran enspirasyon nan trelye an bwa nan style Machiya, reentèprete nan yon fòm kontanporen kòm yon referans a premye magazen konpayi an nan Japon. Ekspozisyon Ikebana ak eleman istwa yo kreye yon moman kalm nan mitan ayewopò a. Konsepsyon an konbine fòm modèn ak eritaj kiltirèl.

The Recognition

About the A' Design Award Ajan

LA5 X House of Suntory Boutik Pop Up se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann LA5 X House of Suntory Boutik Pop Up pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. LA5 X House of Suntory Boutik Pop Up se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Suntory Global Spirits has unveiled its first-ever House of Suntory experiential pop-up in partnership with Qatar Duty Free at Hamad International Airport.

Designed to immerse travellers in Japanese artistry and tradition, the pop-up combines modern design with cultural authenticity. The exterior takes inspiration from Machiya-style wood lattices, reinterpreted in a contemporary form as a nod to the company’s first shop in Japan.
Tags: Luxury, Whiskey, Pop Up
Inspiration: Inspired by the timeless philosophy of The House of Suntory, this experiential pop-up invites travellers to discover Japanese artistry through design, storytelling, and craftsmanship. Drawing on the heritage, the activation blends Machiya-inspired architecture with serene Ikebana displays to create a moment of calm within the airport. Through immersive storytelling, the space celebrates the harmony of tradition and innovation that defines Suntory’s whisky legacy.
Project Duration: Qatar, 4 months
Team Members: L'Atelier Five Ltd
Image Credits: L'Atelier Five

Read the Press Release