Kateem Kouri Soulye by Florian Seidl is a highly esteemed winner of the very prestigious 2016 A' Design Award Fè in Chosè Competition Category.

FèChosè· 2016

Kateem Kouri Soulye

by Florian Seidl

Client: Florian Seidl

A' Design Award Fè Winner in Chosè Category

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Verified Award Winner
Verify Award Status for #42437

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kateem Kouri Soulye

Yon santye limyè pwa kouri soulye ki itilize materyèl inovatè ak teknik pwodiksyon, men tou baze sou tradisyonèl konnen ki jan-yo kreye yon nouvo eksperyans kouri. Anwo a se te fè soti nan panno semi-rijid tankou yon èkoskalèt èkstansibl - gaya, pwodui pou repouse moustik dlo ak rèspirant. Li te gen yon bouchon kabòn kabrit ak jisteman defini zòn fleksib. Anbrase tradisyonèl se fasil reglabl, chosèt ki tankou enteryè ak koutim 3D entewnet enprime garanti pafè anfòm. Solèy mitan an se mens epi li gen varyab enkrustasyon kraze. Pye yo byen pwoteje ak sipòte - abilite kourè yo fè pi byen.

The Recognition

About the A' Design Award Fè

Kateem Kouri Soulye se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Kateem Kouri Soulye pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Kateem Kouri Soulye pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A tough and lightweight trail running shoe making use of new technology and traditional know-how. The upper panels form a stretchy exoskeleton. It is robust, water repellant, breathable, has a carbon toe cap and defined flex zones. A sock-like inner and custom 3D printed insole guarantee perfect fit. The thin midsole can be adjusted with different inlays. Function and ergonomics are expressed with bold volumes, controlled surfacing, striking colors and minimal graphics empowering runners to perform better and achieve more.
Dimensions & Packaging: shoe size 42 (EU)
dimensions approximately: 100m x 280 mm x 110mm
Tags: concept, design, running, shoe, sneaker, trail, off-road, sport, extreme, innovative, carbon, 3D textile, 3D printing, custom, light weight
Production Technology: New manufacturing technologies and innovative or unusual materials are very important for this concept and make it really possible. The carbon fiber toe cap, the stretchy exoskeleton made from woven 3D textile mesh panels (used for the upper) and the custom 3D printed insole that guarantees a perfect fit for every individual foot and every runner are the main examples. The design does however also build on well-established and proven footwear technology to create an innovative product with exceptional performance.
Design Challenge: The main challenge for a project that is so closely related to the human body is the right balance between ergonomic and functional requirements and the desired formal expression.
Research: The concept is based on personal research analysing the market segment, the main competitors, the target group and relevant trends. Special focus was also put on ergonomics/anthropometrics and current and future materials and production techniques in the field of sneaker and sport shoe design. This research is mainly based on articles, literature review and interviews with experts. The findings were then transformed and translated in a tangible real world clay model and then refined in an extended formal research phase.
Inspiration: We are living in competitive times and sports and recreation are getting ever more important. So it is no surprise that trail running, a sport that offers the chance of real life adventures and competition outside in nature, is growing ever more popular. The main inspirations are coming from this off-road and sometimes extreme performance sport, new production techniques, rock formations, exoskeletons and low poly modeling for good measure.
Project Duration: Kateem is a private free time project that was developed and refined step by step on long evenings and during weekends. This lengthy process was finished in 2015 in Turin, Italy.
Operation Flow: The main aim is better protection and guidance for the foot of trail runners in rough and difficult terrain. The soft inner shoe is protected by a semi-rigid outer shell and a light weight carbon fiber toe cap. The 3D printed insole is an important ergonomic feature. Created individually with a specific profile for every runner rapid manufacturing techniques change the way footwear is designed. With traditional lacing - well known, reliable, easily adjustable - and the heel ribbon getting in and out of the shoe is really simple.
Image Credits: Image #1 : Photographer Florian Seidl, Kateem Product Shot 01, 2015.
Image #2 : Photographer Florian Seidl, Kateem Product Shot 02, 2015.
Image #3 : Photographer Florian Seidl, Kateem Product Shot 03, 2015.
Image #4 : Photographer Florian Seidl, Kateem Product Shot 04, 2015.
Image #5 : Designer Florian Seidl, Kateem Selected Sketches, 2015.