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Niannujiao Jiaoding Flagship Store Magazen Anchèf by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store Magazen Anchèf by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 A' Design Award Fè in Enteryè Competition Category.


FèEnteryè· 2019

Niannujiao Jiaoding Flagship Store Magazen Anchèf

by Tomohiro Katsuki - Prism Design

Client: Prism Design

A' Design Award Fè Winner in Enteryè Category

Colors

The Design

About Niannujiao Jiaoding Flagship Store Magazen Anchèf

Text Liv: Niannujiao Jiaoding Flagship Store se yon espas komèsyal entèryè nan Beijing, Chin, ki abrite de mak mòd fanm nan yon sèl espas 180 mèt kare. Konsèp desen an se yon ekilib net. Style, koulè, sikilasyon, fonksyon ak seri pwodwi yo balanse yon fason pou chak mak ka kenbe pwòp karaktè pa yo. Niannujiao gen yon style elegant ak klè, pandan Jiaoding modèn, senp epi alamòd. Materyèl yo enkli tuil adwaz gri, plakaj bwonz an asye, glas klè, penti blan ak woz, planch bwa, twal ak teraso atifisyèl.

The Recognition

About the A' Design Award Fè

Niannujiao Jiaoding Flagship Store Magazen Anchèf se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Niannujiao Jiaoding Flagship Store Magazen Anchèf pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Niannujiao Jiaoding Flagship Store Magazen Anchèf pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging
Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT(White & PINK),PVC Wood sheet,Fabric (2type PINK COLOR),Artificial terrazzo /
Tags
NEUTRAL,Balance,Boutique,
Production Technology
We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge
we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research
We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration
Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration
The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow
The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members
Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits
Photographer:Katsumi Hirabayashi

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