Feel The Vineyard Fonksyon Prensipal Design: Konsepsyon Ekspozisyon by Kelvin Chan

Feel The Vineyard Fonksyon Prensipal Design: Konsepsyon Ekspozisyon by Kelvin Chan is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Evènman Competition Category.

BwonzEvènman· 2020

Feel The Vineyard Fonksyon Prensipal Design: Konsepsyon Ekspozisyon

by Kelvin Chan

Client: Hong Kong Trade Development Council - Exhibition Services

A' Design Award Bwonz Winner in Evènman Category

20,853

Verified Award Winner

Verify Award Status for #86887

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Feel The Vineyard Fonksyon Prensipal Design: Konsepsyon Ekspozisyon

Tèks Liv: Feel the Vineyard se yon konsepsyon ekspozisyon ki te kreye pou yon fwa komès diven ak alkòl nan Hong Kong. Aranjman an kouvri uit san trant-twa mèt kare epi li gen estan pou 255 mak diven. Tèm nan se yon distri diven (winery). Bwa, gazon ak metal se materyo prensipal yo. Modèl an bwa yo raple barik tradisyonèl yo, pandan gazon an evoke yon jaden rezen. Kabinè an metal ak fil te chwazi pou inite ekspozisyon yo pou ekonomize espas ak pèmèt aranjman fleksib. Yon mi awòm prezante diferan sant diven Ostralyen yo, epi yon ba diven ofri yon zòn dègistasyon ki detann.

The Recognition

About the A' Design Award Bwonz

Feel The Vineyard Fonksyon Prensipal Design: Konsepsyon Ekspozisyon se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Feel The Vineyard Fonksyon Prensipal Design: Konsepsyon Ekspozisyon pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Feel The Vineyard Fonksyon Prensipal Design: Konsepsyon Ekspozisyon satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Dimensions & Packaging: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Tags: Exhibition, winery, natural, Australia, Wine, modern, creative
Production Technology: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Design Challenge: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Research: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Inspiration: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Project Duration: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Operation Flow: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Image Credits: Hong Kong Trade Development Council