Care for Mom to Be Kanpay Sansibilizasyon Sosyal by Seyon Kim

Care for Mom to Be Kanpay Sansibilizasyon Sosyal by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Sosyal Competition Category.

BwonzSosyal· 2020

Care for Mom to Be Kanpay Sansibilizasyon Sosyal

by Seyon Kim

Client: Seyon Kim

A' Design Award Bwonz Winner in Sosyal Category

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Verified Award Winner

Verify Award Status for #87971

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Colors

The Design

About Care for Mom to Be Kanpay Sansibilizasyon Sosyal

Care for Mom To Be se yon kanpay sansibilizasyon piblik sou bezwen fanm ansent k ap vwayaje. Kanpay la mande lòt vwayajè yo pou yo ofri yon plas nan tren an oswa yon kote pou pake yon machin. Idantite vizyèl la soti nan yon logo ki mete ansanm fòm yon moun ansent ak fòm yon kè, ki reprezante gwosès ak swen. Yo itilize yon ton pastèl cho ki melanje wouj ak oranj olye de koulè ki abityèlman asosye ak gwosès. Postè ak tikè metwo enprime pote logo a nan estasyon yo ak nan pakin yo.

The Recognition

About the A' Design Award Bwonz

Care for Mom to Be Kanpay Sansibilizasyon Sosyal se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Care for Mom to Be Kanpay Sansibilizasyon Sosyal pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Care for Mom to Be Kanpay Sansibilizasyon Sosyal satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim