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Hong Kong Houseware Fair 2019 Primary Function: Enstalasyon Evènman pa Hong Kong Trade Development Council

Dizayn Hong Kong Houseware Fair 2019 Primary Function: Enstalasyon Evènman pa Hong Kong Trade Development Council se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Ajan nan Kategori Konpetisyon Evènman.


AjanEvènman· 2020

Hong Kong Houseware Fair 2019 Primary Function: Enstalasyon Evènman

pa Hong Kong Trade Development Council

Kliyan: Hong Kong Trade Development Council

Gayan A' Design Award Ajan nan Kategori Evènman

55,935

Koulè

Konsepsyon an

Konsènan Hong Kong Houseware Fair 2019 Primary Function: Enstalasyon Evènman

Hong Kong Houseware Fair 2019 se yon konsepsyon evènman ki te kreye pou yon fwa komèsyal ki te fèt nan Hong Kong Convention and Exhibition Centre. Konsepsyon an kouvri twa zòn: yon enstalasyon akèy nan salon antre a, yon tretman antre pou sal ekspozisyon an, ak yon ekspozisyon prevwa tandans separe. Enstalasyon akèy la mezire 30 mèt kare ak 5 mèt wotè epi li gen yon gwo ekran LED. Materyèl yo enkli yon sistèm aliminyòm ki ka itilize ankò, limyè bann LED, panno akrilik ak tapi byodegradab. Koulè ak fòm ki soti nan rapò tandans endistri a lye twa zòn yo ansanm.

Rekonesans lan

Konsènan A' Design Award Ajan

Hong Kong Houseware Fair 2019 Primary Function: Enstalasyon Evènman se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Hong Kong Houseware Fair 2019 Primary Function: Enstalasyon Evènman pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Hong Kong Houseware Fair 2019 Primary Function: Enstalasyon Evènman se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Dimansyon & Anbalaj
The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Etikèt
Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Teknoloji Pwodiksyon
A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Defi Dizayn
Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Rechèch
The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Enspirasyon
Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Dire Pwojè
The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Fliks Operasyon
The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.

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