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Modern Odyssey Enstalasyon Ekspozisyon pa Hong Kong Trade Development Council

Dizayn Modern Odyssey Enstalasyon Ekspozisyon pa Hong Kong Trade Development Council se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Enteryè.


BwonzEnteryè· 2020

Modern Odyssey Enstalasyon Ekspozisyon

pa Hong Kong Trade Development Council

Kliyan: Hong Kong Trade Development Council

Gayan A' Design Award Bwonz nan Kategori Enteryè

37,386

Koulè

Konsepsyon an

Konsènan Modern Odyssey Enstalasyon Ekspozisyon

Modern Odyssey se yon seri enstalasyon ekspozisyon ki fèt pou foaye ak antre sal yon sal fwa komèsyal bijou nan Hong Kong. Tèm nan sòti nan mitoloji grèk ansyen, e chak enstalasyon fè referans a yon divinite, tankou Zeus, Poseidon, Hera, Apollo, Artemis oswa Athena. Yo itilize endis alegorik olye reprezantasyon dirèk. Mi yo ak kolòn yo bati ak kad metal ki lejè, kouvri ak mèch grafik translisid e limen soti pa dèyè. Akseswa espesyalman fèt, limyè ak son konplete chak espas. Sistèm lejè a pèmèt yo monte enstalasyon an nan twa jou.

Rekonesans lan

Konsènan A' Design Award Bwonz

Modern Odyssey Enstalasyon Ekspozisyon se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Modern Odyssey Enstalasyon Ekspozisyon pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Modern Odyssey Enstalasyon Ekspozisyon satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
The event organiser for the 2019 Hong Kong International Jewellery Show required an overall image uplift to envelop the various allocated spaces. Areas such as the main foyer and various entrances into the specialised jewellery halls were offered to a new design. A concept called Modern Odyssey was developed using allegories from ancient Greek mythology was developed to decorate these areas. Besides this, only 3 days were permitted for the onsite setup.
Dimansyon & Anbalaj
The venue’s main entrance mesh arch was 17m wide x 5m high, inside the Zeus shrine installation with LED waterfall at the foyer sat 50m2 x 4.5m high. The following entrance treatment designs inside the venue were constructed with similar specification. All walls and columns were built using a lightweight metal framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED were used to produce various ambient allegoric installations.
Etikèt
Trade, Hong Kong, Jewellery, Greek Mythology, Modern Odyssey, Installation, Space, Exhibition, Design, Organiser, Show
Teknoloji Pwodiksyon
All the walls and columns were built using a lightweight metallic framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED and in some areas ambient soundtrack was used to produce the various allegorical installations in the spaces. All the production had to be tested offsite before the final onsite construction. This was due to the very tight 3 days allowance for the onsite installation.
Defi Dizayn
Once the concept direction was set, the challenge was to research the fascinating stories from ancient Greek mythology. It was then that a hierarchal approach was used to build the visitors journey throughout the whole exhibition. Firstly, with Zeus at the foyer then followed by the entrance treatments into the specialised halls using the other deities and so forth. Another challenge was the short move in time, therefore all the material specification had to be lightweight and easily assembled.
Rechèch
The research for the Modern Odyssey concept started as a study on various civilization, folklores and cultural beliefs that were influential to past jewellery design. From this research, ancient Greek mythology was chosen due to its array of multifaceted characters and symbolisms. It provided plenty of material to curate a journey at the venue as an overarching theme. This led to the idea of allegorical installations to developed the space instead of showing the actual Greek god.
Enspirasyon
Inspiration for the concept of Modern Odyssey derived from studying various affluent cultural beliefs that had influenced past jewellery design. From this, ancient Greek mythology was most apt due to its array of complex characters and symbolisms. It provided plenty of scopes to curate the physical spaces using allegories as clues rather than show the referred Greek deity. As such, each installation was unique to its central character such as Zeus, Poseidon, Hera, Apollo, Artemis to Athena etc.
Dire Pwojè
The project duration was 3 months from the initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 5 days starting from the 28th of February to the 4th of March 2019.
Fliks Operasyon
The flow was designed in chronological order related to the theme Modern Odyssey. Various allegorical installations were created in reference to the Greek deities. Starting with the translation of Zeus at the main foyer as a welcome installation. Then moving to Poseidon, Hera, Apollo, Artemis and Athena being represented at the other entrance areas within the venue.

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