BLunch Sak Manje Izoteremik by Valeria Zerbo

BLunch Sak Manje Izoteremik by Valeria Zerbo is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Akseswa Competition Category.

BwonzAkseswa· 2020

BLunch Sak Manje Izoteremik

by Valeria Zerbo

Client: Pinapple New York

A' Design Award Bwonz Winner in Akseswa Category

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Verified Award Winner
Verify Award Status for #93319

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Colors

The Design

About BLunch Sak Manje Izoteremik

Tèks Liv: BLunch se yon sak manje izoteremik ki fèt pou fanm ki gen jounen travay long. De konpatiman kenbe manje ak bagay pèsonèl separe. Yon seksyon izoteremik ki gen anpil espas ak yon zip santral kenbe manje midi oswa ti goute, pandan yon seksyon etwat ak yon zip anlè kenbe bagay chak jou. Yon lenndwi enperyab anpeche likid koule, epi kouti atravè twal la kache tisi izolan ki anndan an. Gen tou yon pòch eksteryè pou glise bagay ladan. Sak la fèt alamen an Itali ak kwi (leather) grenn antye ak twal tise Italyen, chwazi pou teksti ak dirabilite yo.

The Recognition

About the A' Design Award Bwonz

BLunch Sak Manje Izoteremik se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann BLunch Sak Manje Izoteremik pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. BLunch Sak Manje Izoteremik satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile.
It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
Dimensions & Packaging: MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer,
Internal waterproof lining.
SIZE: H 29 x W 27 x D 15.5 Unfolded.
DETAILS:Zip closures, Dual compartments,External slip pocket.
Handmade in Italy.
Tags: Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
Production Technology: Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
Design Challenge: The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection,
she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it.
Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
Research: Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
Inspiration: The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events.
The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
Project Duration: The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
Operation Flow: Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events.
An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.