Zhuyeqing Green Tea Magazen Bato by Li Xiang

Zhuyeqing Green Tea Magazen Bato by Li Xiang is a highly esteemed winner of the very prestigious 2020 A' Design Award Lò in Enteryè Competition Category.

LòEnteryè· 2020

Zhuyeqing Green Tea Magazen Bato

by Li Xiang

Client: X+Living

A' Design Award Lò Winner in Enteryè Category

42,228
Verified Award Winner
Verify Award Status for #94478

Antre nan Lis Datant Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuyeqing Green Tea Magazen Bato

Te bwè mande pou tou de yon anviwònman favorab ak yon atitid bon. Designer a prezante motif nwaj la ak mòn nan fason pou penti lank freehand, ak sprinkles yon pè nan bèl penti jaden flè Chinwa nan espas ki la ki fèmen ki limite. Atravè transpòtè fonksyon Customized, designer a te kreye yon eksperyans sansoryèl pou konsomatè yo, ki pote gwo enpak sensual.

The Recognition

About the A' Design Award Lò

Zhuyeqing Green Tea Magazen Bato se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Zhuyeqing Green Tea Magazen Bato pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Zhuyeqing Green Tea Magazen Bato kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer had completed the promotion of space design for a renowned green tea brand, Zhuyeqing, in its producing area Chengdu. The mountain-shaped counters seems like shrouded in the mist with bended panels which connect them drawing a graceful arc through the air. It not only meets the functional requirement of displaying goods, but also contributes the richness of aesthetic composition in the space and provides consumers with a variety of appreciative perspectives.
Dimensions & Packaging: The floor area of the project is 96 sqm.
Tags: Li Xiang, retail, flagship store, interior design, xlmuse, china, immersive experience
Production Technology: Not only all the power cords and power plugs were hidden in the mountain-shaped counters, but also aromatherapy electric diffuser and sound system in order to reduce objects and make the space rich in experience while simple in forms. The large-scale use of stainless steel materials have added a touch of poetic flavour to the space while still retain a style of modern fashion. The texture and color of metal are just like ink on the paper, grinding out the ethereal artistic conception that perfectly deduces the theme.
Design Challenge: In a limited space with quite small area, the designer intended to use the motif of cloud and mountain as they shown in traditional Chinese painting, she would need to greatly reduce the fixed shape while at the same time satisfying all the necessary functions. And it turned out to be the biggest challenge. In additional, it became especially hard for the application of decorative film to the surface of the heteromorphic furniture. In the end, the designer asked the painters to manually paint the beautiful grains simulating that of the wood and finally realized the anticipated effects.
Research: Drinking tea requires both a favourable environment and a good mood, which is the reason why the designer values the guest experience to a great extent. Designer believes that experience is based on perception, therefore, she has greatly reduced the fixed shape in the space and hid most of the functional devices in the customized furniture.
Inspiration: The designer presents the motif of cloud and mountain in the way of freehand ink painting, and sprinkles a pair of elegant and beautiful Chinese landscape paintings in the enclosed limited space. Mountain-shaped counters extend naturally in the vertical and horizontal space. And designer transforms the mountain into cloud through the principle of mirror image. The two natural symbols appropriately describe the natural ecological origin place of zhuyeqing green tea.
Project Duration: The project finished in September 2019 in Chengdu, China.
Operation Flow: After fully observation on the sensory needs of the consumers, designer has greatly reduced the fixed shape. Through customized function carriers, the needs of operation and consumer experience are both perfectly satisfied. The functional blocks at different levels and positions are carefully laid out, which opens up a path full of exploration and experience. Walking in the space, as if traveling through the clouds, consumers can not only appreciate the leisurely nature of the fairyland, but also enjoy sitting in the calm and peaceful mountain forest with particular interest.
Team Members: Designer: Li Xiang
Project manager: Ren Lijiao
Project manager: Wu Feng
Image Credits: Image#1: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#2: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#3: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#4: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#5: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.