Masstone Konsepsyon Enteryè Boutik Mòd by SpActrum

Masstone Konsepsyon Enteryè Boutik Mòd by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Enteryè Competition Category.

BwonzEnteryè· 2021

Masstone Konsepsyon Enteryè Boutik Mòd

by SpActrum

Client: SpActrum

A' Design Award Bwonz Winner in Enteryè Category

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Verified Award Winner

Verify Award Status for #95371

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Masstone Konsepsyon Enteryè Boutik Mòd

Masstone se yon konsepsyon enteryè boutik mòd nan Taiyuan, Lachin. Boutik la kouvri 520 mèt kare sou de etaj epi li ranje kòm yon jaden enteryè. Yon gwo pant dous mennen nan antre a, epi yon rampe konekte ak yon platfòm anlè. Twa ti eskalye ajoute plis chemen. Rampe yo, platfòm yo ak echèl yo sipòte defile mòd, esè rad, vant ak itilizasyon detant. Materyèl yo genyen plak aliminyòm anodize, GRG, teraso ak yon estrikti an asye. Yon miray vèt ki gen irigasyon otomatik adousi jeyometri a. Estrikti beton an rete ekspoze.

The Recognition

About the A' Design Award Bwonz

Masstone Konsepsyon Enteryè Boutik Mòd se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Masstone Konsepsyon Enteryè Boutik Mòd pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Masstone Konsepsyon Enteryè Boutik Mòd satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan