Platin Enteryè · 2020
Rotass Haute Joallerie Chongqing Konsepsyon Enteryè Boutik Bijou
by Xiaobing Yao
- A' Design Award Platin 2020 in Enteryè
- CLIENT: Yao Xiaobing Design Studio
- Estimated Number of Design Views: 286,579
- Verification code EB6C7D07CD · Verify this award
Colors
About Rotass Haute Joallerie Chongqing Konsepsyon Enteryè Boutik Bijou
Rotass Haute Joallerie Chongqing se yon enteryè boutik bijou ki kouvri 280 mèt kare sou de etaj. Renovasyon yon bilding ki egziste deja nan yon lari komèsyal itilize panno jips, plak asye miwa ak tiyo asye blan. Yon eskilti an jips nan sal rez-de-chose a eksprime estetik mak la, pandan mach eskalye an kwiv ak yon plafon miwa kreye yon mouvman moute anlè. Yon mezanin ki leve pwolonje espas la epi li sèvi kòm yon zòn resepsyon VIP. Dezyèm etaj la aplike senbòl achitekti legliz pou ajoute yon santiman rityèl, epi yon mi koridò ak fasèt fè sonje anndan yon dyaman.
About the A' Design Award Platin
Rotass Haute Joallerie Chongqing Konsepsyon Enteryè Boutik Bijou se yon ganyan A' Design Award Platin, yon rekonesans ki gen anpil prestij yo bay design ki vrèman eksepsyonèl, elegan e mayifik. Ganyan Platin yo se mèvèy kreyasyon, prèv limit kreyativite entelektyèl, e yo montre pwofesyonalis san parèy ak jeni designer yo. Yo atann design sa yo pou se travay ki pi renome yo ki defini estetik yon epòk, ki kontribye nan byennèt sosyete a e ki pouse limit atizay, syans, design ak teknoloji. Rotass Haute Joallerie Chongqing Konsepsyon Enteryè Boutik Bijou montre yon nivo ekselans ki depase limit e san dout li fè mond lan vin pi bon gras ak karakteristik avantaje ak valab li yo. Rotass Haute Joallerie Chongqing Konsepsyon Enteryè Boutik Bijou se yon travay ki ganyen A' Design Award Platin ki reveye dezi, ki enspire, ki eksite, ki fè moun kontan e ki bay gwo kè kontan.
Press Kit
- Unique Properties
- This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
- Dimensions & Packaging
- The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
- Tags
- Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
- Production Technology
- The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
- Design Challenge
- The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
- Research
- At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
- Inspiration
- The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
- Project Duration
- The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
- Operation Flow
- The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
- Patents
- Copyrights belong to Xiaobing Yao, 2019.
- Image Credits
- Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.
