Extra Time Cinema Fonksyon Prensipal: Sinema, Galri Atistik by XU Studio

Extra Time Cinema Fonksyon Prensipal: Sinema, Galri Atistik by XU Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Enteryè Competition Category.

AjanEnteryè· 2020

Extra Time Cinema Fonksyon Prensipal: Sinema, Galri Atistik

by XU Studio

Client: XU Studio

A' Design Award Ajan Winner in Enteryè Category

19,349

Verified Award Winner

Verify Award Status for #96785

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Extra Time Cinema Fonksyon Prensipal: Sinema, Galri Atistik

Extra Time Cinema se yon sinema sou-demann ak galri ki sitiye nan dezyèm etaj sousòl yon sant komèsyal nan Shanghai. Enteryè a kouvri 800 mèt kare. Yon ba kanpe nan sant yon espas semi-sikilè ki gen yon reyon 9 mèt, kifè zòn nan ka sèvi kòm yon kafe, yon salon konferans, yon sèn pou espektak dans ak yon kote pou lansman pwodwi. Miray eksteryè a vlope ak asye enoksidab miwate ki plisye, epi refleksyon yo chanje pandan moun ap pase. Kanal asye enoksidab koube kenbe bann limyè ak panèl solè plastik, ki klere an ble, vèt ak wouj woz.

The Recognition

About the A' Design Award Ajan

Extra Time Cinema Fonksyon Prensipal: Sinema, Galri Atistik se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Extra Time Cinema Fonksyon Prensipal: Sinema, Galri Atistik pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Extra Time Cinema Fonksyon Prensipal: Sinema, Galri Atistik se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In addition to the functional format of the on-demand cinema, designers have created an infinitely possible theater for the space. The bar at the entrance is the center of the circle, with a radius of 9 meters, surrounding a semi-circular space, it brings various possibilities for customer operations. In addition to the daily cafe function, this space has hosted movie lecture salons, improvised performances of modern dance, and has been leased by corporate users for product launches.
Dimensions & Packaging: The project covers a total of 800 square meters. The designer deliberately shaped a more exaggerated width and height ratio in the space walkway design, with the way of building wash wall lights, increased the indoor space in the architectural space scale sense.
Tags: Interior, Commercial, Natural, Elegant, Cultural, Cinema, Lighting Art, New Business Forms, Art gallery
Production Technology: At the top of the semi-circular area of the entrance, designers decorated with cheap sunlight panels, made curved stainless steel grooves, arrange the light strips, inserted plastic sunlight panels, and after the lights are turned on, the entire sunlight panel was illuminated, making the entire ambient light from blue to green and rose red.
Design Challenge: The project is located on the B2 floor of the shopping mall, behind a large staircase. The location is very inconspicuous. Designers wanted to open the entire facade, and make a large interactive projection device at the door to attract customers who pass by in the distance, but not passed by the property owners. Therefore, they made a new attempt under limited conditions, and wrapped the exterior facade of the solid wall with a folded stainless steel mirror surface.
Research: In the design process, designers advocated the concept of economy and environmental protection, insisted on using simple and common materials, and made rich and interesting effects through design research. For example, the arc-shaped decorative material suspended in the air, which left a deep impression on customers. Through this experiment and exploration, designers knew that ordinary cheap materials can also create good visual effects and bring interesting experiences to customers.
Inspiration: Nowadays, with the rapid development of network technology, there is less and less person-to-person communication. Although the traditional on-demand cinema feels like a completely private space, designers hope that there will be more communication between people and make the on-demand cinema a new social space. They have added a multifunctional space with a bar as the core. Here, people can sit down for coffee, read a book, buy their favorite videos, hold salon lectures and meet new friends.
Project Duration: The project started in December 2018 in Shanghai and finished in March 2019 in Shanghai.
Operation Flow: The designer used the principle of light projection, so that each cinema number in the form of light projected on the facade and it is the best respect for the space light environment.
Patents: Copyrights belong to XU Studio, 2019.
Team Members: Sabrina Xu
Chilcutt Xu
Ling Ding
C Luo
Jane Jiang
Mango He
Image Credits: Image #1: Photographer Peter Zhang, Cinema Entrance, 2019.
Image #2: Photographer Peter Zhang, Bar, 2019.
Image #3: Photographer Peter Zhang, Sitting Area, 2019.
Image #4: Photographer Peter Zhang, Gallery Entrance, 2019.
Image #5: Photographer Peter Zhang, Corridor, 2019.