Mixed Reality Fonksyon Prensipal: Enstalasyon Olografik by Aleksandr Volkov

Mixed Reality Fonksyon Prensipal: Enstalasyon Olografik by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Evènman Competition Category.

AjanEvènman· 2020

Mixed Reality Fonksyon Prensipal: Enstalasyon Olografik

by Aleksandr Volkov

Client: Economiton

A' Design Award Ajan Winner in Evènman Category

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Verified Award Winner
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Colors

The Design

About Mixed Reality Fonksyon Prensipal: Enstalasyon Olografik

Reyalite Mikste se yon enstalasyon olografik entèraktif ki te kreye pou yon stann ekspozisyon konsènan estrateji enèji vil Moskou an. Enstalasyon an baze sou prensip Pepper's Ghost la, ki te elaji ak lòt kouch adisyonèl. Yon miray fon ak LED, twa pwojektè atè ak eklarasyon LED monte nan plafon travay ansanm ak fèy olografik, glas ak son. Limyè ak lonbraj anime bay objè yo pwojte yo yon gwo sans prezans. Vizitè yo chwazi yon sijè sou yon ekran taktil epi yo gade figi ak grafik parèt epi disparèt nan lè a.

The Recognition

About the A' Design Award Ajan

Mixed Reality Fonksyon Prensipal: Enstalasyon Olografik se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Mixed Reality Fonksyon Prensipal: Enstalasyon Olografik pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Mixed Reality Fonksyon Prensipal: Enstalasyon Olografik se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.