The Mix Land Boutik Rad Lari by Yuan Lijun

The Mix Land Boutik Rad Lari by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Enteryè Competition Category.

BwonzEnteryè· 2020

The Mix Land Boutik Rad Lari

by Yuan Lijun

Client: Xianxiang Design

A' Design Award Bwonz Winner in Enteryè Category

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Verified Award Winner

Verify Award Status for #99894

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Mix Land Boutik Rad Lari

The Mix Land se yon boutik rad lari nan Hangzhou, Lachin. Konsèp desen an soti nan imaj yon laboratwa epi li aplike kilti lari a nan afichaj enteryè a. Twa enstalasyon atistik dinamik, yo rele ekstraksyon enèji, kondansasyon ak tab dekonpozisyon an, konbine son, vizyon ak touche pou kreye yon eksperyans entèraktif. Koulè ble neyon trè satire, fenèt ak pòt koloré ansanm ak ekran dijital yo fòme aksan vizyèl prensipal yo. Enstalasyon afichaj yo ka reorganize nan espas ouvè a, sa ki fè boutik la adapte tou de bezwen komèsyal ak eksperyansyèl.

The Recognition

About the A' Design Award Bwonz

The Mix Land Boutik Rad Lari se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann The Mix Land Boutik Rad Lari pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. The Mix Land Boutik Rad Lari satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019