Entèvyou Dizaynè
6 kesyon
Before founding ROLF I was working as technical draftswoman and since my childhood I am passionate about art and design.
Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Before founding ROLF I was working as technical draftswoman and since my childhood I am passionate about art and design. When I met Roland I got in touch with eyewear and the followed years I collected experience in the optical industry in different companies.
In the early days of ROLF Spectacles, before the company was established, we did some tryouts with different materials. At this stage I started to create different styles. It was very important for me to do it in our way in cooperation with unique materials and innovative technical features. There should be no influence from outside. We put away all stuff depending on eyewear to create the base for ROLF Spectacles.
Its one of our main issues to make something special and somehow it works best when you follow your spirit.
Can you tell us more about your company / design studio?
In 2007, the founders started out carving eyewear frames in the home basement with the simplest tools available. The first prototype was ready after only a month, but the results were not satisfactory. The team needed to learn much more, such as CNC machining, press processes and creating new machinery.
When we start up the business in 2009 in the cellar of our home house we know that we have to create something innovative and special to survive as a young and independent company.
ROLF Spectacles always tries to push our frames to the next level by fusing designs inspired by classic cars and the natural environment in Tyrol. This obsession with natural materials allows us to create unique looks and technical innovation. We will boldly introduce our new three dimensional design, adding natural texture to our frames which are polished to perfection by hand.
What is "design" for you?
produce something timeless.
What kinds of works do you like designing most?
eyewear ; )
When do you feel the most creative?
shorty before death-lines
Which aspects of a design do you focus more during designing?
vintage cars
