Green Boat Song Csomagolás by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 Ezüstdíj A' Design Award in Csomagolástervezés Competition Category.
EzüstCsomagolás· 2021
Green Boat Song Csomagolás
Client: Lascaux Design Institute Inc.
Ezüstdíj A' Design Award Winner in Csomagolás Category
Verified Award Winner
Verify Award Status for #114998The Design
About Green Boat Song Csomagolás
A csomagolás mezőgazdasági termékre vonatkozik. Nagy területen használja a Klein kéket, hogy professzionális légkört teremtsen, tükrözze a termékek minőségét és hangsúlyozza az organikus márka jellegzetességét. Fő része kitűnő fametszetnyomatokat alkalmaz, amelyek szabadon növekvő tyúkokat és tenyésztési környezetet ábrázolnak. A környező szőlő és virág a természet és a tisztaság érzését kelti. A termékinformációk elrendezése gazdagítja a képtartalmat, ugyanakkor elegendő teret ad a lélegzetnek.
The Recognition
About the Ezüstdíj A' Design Award
Green Boat Song Csomagolás az Ezüstdíj A' Design Award győztese, óriási presztízsű elismerés a csúcskategóriás, lenyűgöző és impozáns dizájnoknak. Az ezüstgyőztesek rendkívül ragyogó és nagyon kreatív művek, amelyek szemléltetik tervezőik kiemelkedő szakértelmét, tehetségét és éleslátását. Green Boat Song Csomagolás-tól azt várják, hogy csodálatos, mintaszerű mű legyen, amely figyelemre méltóan professzionális és mélyen innovatív. Ez az Ezüstdíj A' Design Award kitüntetést elnyert dizájn igen figyelemre méltó, csodált találmány, amely szolgálja, és előre viszi a művészet, a tudomány, a dizájn és a technológia határait. Green Boat Song Csomagolás széles körben irigyelt alkotás, amely felkelti a vágyakat, pozitív érzéseket hoz, és csodálatot és ámulatot gyújt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A farmer in Pingdingshan, a beautiful town in Henan province, China, raises a flock of chickens that live happily in nature. Unlike caged chickens, chickens raised here bask in the morning sun, drink mountain springs and eat organic grains as humans do, and the soil is rich in minerals. So chicken and eggs are in good conditions and very safe to eat.
- Dimensions & Packaging
- Green Boat Song Egg packaging is made from natural recyclable corrugated material (packaging size is 345mm*280mm*70mm), which is consistent with natural and organic egg products and reduces the pressure on the environment.
- Tags
- logo,packaging,illustrations,graphics,aggs,Lascaux Design,Chicken
- Production Technology
- We use spot colour printing on the surface of the natural recycled corrugated paper and use embossing and hot stamping processes for the words "Certified Organic" to allow the consumer to feel the undulations on the surface of the box when they hold the product, expressing the "thickness" and "quality" of the product.
- Design Challenge
- The image for this packaging design uses a sketchy expression to depict the chicken, the environment and more. In the year 2020 in China, there is still a lot of poor quality, unattractive packaging on the market, and this solution is an attempt to adapt to the Chinese consumer market, but it seems to be working well so far.
- Research
- At the beginning of 2020, the farmer approached us and offered us to help with the design, but delayed working together because he could not afford our higher design fees. By September, we were so moved by the client's sincerity and his dedication to making the product that we agreed to pay us for the design along with the eggs, and the collaboration began. We are also willing to work with these clients who work from the heart, because we work with the same heart.
- Inspiration
- We have depicted a fat hen incubating her eggs on a beautiful flat-topped hill, and a canopy of vines and flowers surrounded her. Behind the hen is a beautiful green field, a scene of the nature in which they live, distinguishing the hens from caged chickens. The quality of the water, the organic grains raised in farm and the mineral-rich living soil are also illustrated in picture. This gives the consumer a more direct insight into the excellent quality of the eggs.
- Project Duration
- The project started with Suzhou in November 2020.
- Operation Flow
- The box is made of an "aeroplane box" and when the user opens the lid, 5 rows of 6 rows of eggs are presented to the user. The interior is made of pearl sponge to ensure the safety of each egg while looking safe.
- Team Members
- Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Fan Zhang
Jiayi Jiang
Min Fang
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