Tokyu Garden City Elsődleges funkció: Vizuális arculat, weboldal by Fourdigit Vietnam Co., Ltd.

Tokyu Garden City Elsődleges funkció: Vizuális arculat, weboldal by Fourdigit Vietnam Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Ezüstdíj A' Design Award in Weboldal és webtervezés Competition Category.

EzüstWebdizájn· 2022

Tokyu Garden City Elsődleges funkció: Vizuális arculat, weboldal

by Fourdigit Vietnam Co., Ltd.

Client: Becamex Tokyu Co., Ltd

Ezüstdíj A' Design Award Winner in Webdizájn Category

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The Design

About Tokyu Garden City Elsődleges funkció: Vizuális arculat, weboldal

A Tokyu Garden City egy városfejlesztési projekt vizuális arculata és weboldala a vietnami Binh Duong New City-ben. A tervezés a város témájára, az „Always New" (Mindig Új) koncepcióra épül. A vékony vonalak az újdonságot, a vastag vonalak a növekedést fejezik ki, összekapcsolva a japán és a vietnami formatervezést. A weboldal alapvető információkat és cikkeket mutat be a városról vietnami, angol és japán nyelven. Az oldal React és fejnélküli tartalomkezelő rendszer segítségével épült fel, így a frissítések egyszerűek maradnak. Az animáció és a rögzített menük bármely oldalról eligazítják a felhasználókat.

The Recognition

About the Ezüstdíj A' Design Award

Tokyu Garden City Elsődleges funkció: Vizuális arculat, weboldal az Ezüstdíj A' Design Award győztese, óriási presztízsű elismerés a csúcskategóriás, lenyűgöző és impozáns dizájnoknak. Az ezüstgyőztesek rendkívül ragyogó és nagyon kreatív művek, amelyek szemléltetik tervezőik kiemelkedő szakértelmét, tehetségét és éleslátását. Tokyu Garden City Elsődleges funkció: Vizuális arculat, weboldal-tól azt várják, hogy csodálatos, mintaszerű mű legyen, amely figyelemre méltóan professzionális és mélyen innovatív. Ez az Ezüstdíj A' Design Award kitüntetést elnyert dizájn igen figyelemre méltó, csodált találmány, amely szolgálja, és előre viszi a művészet, a tudomány, a dizájn és a technológia határait. Tokyu Garden City Elsődleges funkció: Vizuális arculat, weboldal széles körben irigyelt alkotás, amely felkelti a vágyakat, pozitív érzéseket hoz, és csodálatot és ámulatot gyújt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We designed the visual identity and website for Tokyu Garden City, an urban development project in Binh Duong New City, Vietnam. The concept was Always New. The website provides not only basic information but also a variety of articles that convey the attraction of the city. We designed the website as a place to create awareness and understanding of the city, to build relationships between residents and developers, and to spread the word from the residents to the world.
Dimensions & Packaging: The content pages such as News & Topics and Discover have Vietnamese, English, and Japanese versions, and there was concern that updates would become complicated. Therefore, it was developed using Headless CMS so that the webmaster can transmit information smoothly. By separating the front-end and back-end development and handling the access load separately, a beautiful design and ease of updating were achieved at the same time.
Tags: Minimal, Simple, Exciting, Rich, Bright, Fresh, Growth
Production Technology: We implemented animation direction and interaction for a fun, exciting, and novel design using the fast and lightweight G S A P (GreenSock Animation Platform).
The website was built component-based using React, with only relevant components being updated and rendered efficiently. The website was built with methods to achieve a stress-free and comfortable process when accessed by the user.
Design Challenge: In the process of identifying and scrutinizing what is truly necessary in today's society, where so much information is available and diverse ways of working and living are accepted, we have come to believe that remaining the city whose attraction is not fade away even decades after is the value of a "constantly new and growing" city.
The two types of elements, thin lines (newness) and thick lines (growth), are intended to remain a symbol of urban design that bridges Japan and Vietnam.
Research: We ascertained the actual situation through a quantitative survey cooperating with the local government in the development of the Binh Duong New City over 10 years. We conducted interviews to grasp the vision of the management in business aspects, depth interviews with real estate sales agents to grasp the representative personas of residents, field observation to grasp the specific personas to understand their situation and how their behavior changes over time and location.
Inspiration: Most important was the city's theme, Always New. We sought ways to express in the V I and website that this city is a place where things are always changing and new things are being born. The client is a joint venture between Japan and Vietnam, and while respecting the Vietnamese culture, they are developing this city by incorporating the best of Japan. How to convey the fusion was also important. Research such as field observation and interviews was a key factor when considering the design.
Project Duration: The project started in December 2020 with the concept and visual identity study. The website development project began in May 2021 and the website went live in March 2022.
Operation Flow: To grab the user's attention at the first view, we created a vivid flow of text and images at the beginning of the page. We designed interactions from both functional and emotional perspectives in order to prevent user misoperation, convey information in an impressive manner, and create a comfortable operation. The overall menu and links to language switching and the Facts page are fixedly placed so that one-click from any page takes users to where they want without stress.
Team Members: - FOURDIGIT Inc.
Yasuhiro Nishimura
Taishi Yokoyama
Katsuya Ichikawa
Anh Ngo
Tien Nguyen
Takanori Hiraoka
Sou Watanabe
Wakana Murayama
Mizuki Maeda
Pham Vuong Uy
Naoya Kasai
Nguyen Cao Phung
Le Kim Quy
Vu Huy Hoang
Nguyen Hoang Son
Le Minh Tuan

- Partner
Luong Cong Anh Duc
Pham Xuan Phuoc
Sketch Co., Ltd
Noriaki Sugita (GRAFICA)
Luu Bich Dung