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Gota Bőrápolási csomagolás by N Z Skin Care Co., Ltd

Gota Bőrápolási csomagolás by N Z Skin Care Co., Ltd is a highly esteemed winner of the very prestigious 2024 Ezüstdíj A' Design Award in Csomagolástervezés Competition Category.


EzüstCsomagolás· 2024

Gota Bőrápolási csomagolás

by N Z Skin Care Co., Ltd

Client: NZ Skin Care Co., Ltd

Ezüstdíj A' Design Award Winner in Csomagolás Category

47,699

Verified Award Winner

Verify Award Status for #159395

Colors

The Design

About Gota Bőrápolási csomagolás

A Gota egy bőrápolási termékekhez készült csomagolásterv. A design az új-zélandi maori mesékből merít ihletet. Az ország három őshonos faja alkotja a fő vizuális elemeket: a mamaku páfrány zöldben, a vörösmoszat vörösben és a kúpcsiga kékben. A külső dobozon növényi és állati fosszíliák ábrái láthatók. A felület textúrája természetes követ imitál, a dombornyomott és mélynyomott felületek pedig mélységet adnak. A kupak PP és ABS anyagból készült, és a kulcsfontosságú összetevők mintázatát hordozza. A szérumos üvegek forgatható, teleszkópos cseppentővel rendelkeznek.

The Recognition

About the Ezüstdíj A' Design Award

Gota Bőrápolási csomagolás az Ezüstdíj A' Design Award győztese, óriási presztízsű elismerés a csúcskategóriás, lenyűgöző és impozáns dizájnoknak. Az ezüstgyőztesek rendkívül ragyogó és nagyon kreatív művek, amelyek szemléltetik tervezőik kiemelkedő szakértelmét, tehetségét és éleslátását. Gota Bőrápolási csomagolás-tól azt várják, hogy csodálatos, mintaszerű mű legyen, amely figyelemre méltóan professzionális és mélyen innovatív. Ez az Ezüstdíj A' Design Award kitüntetést elnyert dizájn igen figyelemre méltó, csodált találmány, amely szolgálja, és előre viszi a művészet, a tudomány, a dizájn és a technológia határait. Gota Bőrápolási csomagolás széles körben irigyelt alkotás, amely felkelti a vágyakat, pozitív érzéseket hoz, és csodálatot és ámulatot gyújt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The ancient Maori tale of New Zealand inspires this packaging design. The packaging incorporates the original natural species of the MAMAKU FERN, red alga, and conus in New Zealand, aiming to convey the deep and inextricable connection between humans and the earth. The design utilizes fossil figures of plants and animals to imply the combination of natural plant and animal ingredients and modern technology, introducing consumers to natural and pure skincare products.
Dimensions & Packaging
54mm*54mm*209mm
82mm*82mm*72mm
Tags
Skincare product packaging, New Zealand Maori tales, Animal and plant fossils, Red, green and blue colour schemes, Eco friendly craftsmanship
Production Technology
The surface texture of the packaging mimics natural stone, providing an enhanced tactile experience. The embossing and debossing treated surface not only enriches the overall tactile and visual experience but also gives a third dimensional sense. The cap employed PP and ABS materials and an embossing process to imprint the key ingredients pattern of the product onto the surface. Additionally, the multilayer spraying process improves wear resistance and durability.
Design Challenge
The challenge was encountered in expressing the Maori lore and reverence for nature through the packaging. To address this, the packaging design pays tribute to the natural heritage of New Zealand by employing three of its original natural ingredients as the core visual elements and presenting them on the outer box as figures of fossilized plants and animals. The design aims to showcase the ancient and enduring life force of nature, echoing the anti ageing advantages of the skincare product.
Research
The Maori people of New Zealand are known for their deep respect and gratitude for nature. In traditional Maori medicine, several plant and animal ingredients have been identified for their skin repairing properties. Drawing inspiration, the design team has explored the earth and sea, carefully selecting ingredients with unique bioactivity and efficacy. These ingredients have been applied to skincare products through modern extraction and processing technologies for anti ageing effects.
Inspiration
The brand draws inspiration from the Maori tales of New Zealand. It aims to embody the vibrancy and mystery of the earth and ocean in products and impart the wisdom and power of Maori culture. The packaging comprises three thematic shades of green, red, and blue, with green representing the robust vitality of the MAMAKU FERN, red from the energy rich red alga, and blue symbolizing the conus in the mysterious ocean, highlighting the purity of the product and its efficacy in caring for skin.
Project Duration
In November 2020, the project was launched in New Zealand and was created and developed in collaboration with Sephora, a subsidiary of LV Group. The project was presented at the branded Shanghai show of Sephora from November 17 to 19, 2023, and launched in December 2023 at Sephora in China.
Operation Flow
The cap of the bottle is printed with the natural element pattern of the key ingredients of the product so that consumers can intuitively understand the composition of the product, which enhances the reliability and attractiveness of the product. The serum products employ rotating telescopic droppers to provide consumers with a convenient and safe use experience.
Team Members
Xiaokun Liu
Zhe Tu
Chen Wu
Min Lu
Lanzhu Zhong
Qianqian Luo
Yangjun Xiao
Jie Xu

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