Piernas Largas Elsődleges funkció: Borcsomagolás by Ian Wallace

Piernas Largas Elsődleges funkció: Borcsomagolás by Ian Wallace is a highly esteemed winner of the very prestigious 2025 Bronzdíj A' Design Award in Csomagolástervezés Competition Category.

BronzCsomagolás· 2025

Piernas Largas Elsődleges funkció: Borcsomagolás

by Ian Wallace

Client: Piernas Largas

Bronzdíj A' Design Award Winner in Csomagolás Category

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Colors

The Design

About Piernas Largas Elsődleges funkció: Borcsomagolás

Könyvszöveg: A Piernas Largas egy négy borból álló választék csomagolástervezése. Minden palack saját névvel, koncepcióval és illusztrációval rendelkezik, amelyeket a chilei fiatalok számára ismerős karakterek és pillanatok inspiráltak. A színes grafikák célja, hogy beszélgetéseket indítsanak el, és a palackot társasági összejövetelek központi elemévé tegyék. Az egyes üvegpalackok 750 ml űrtartalmúak, magasságuk 300 mm, súlyuk 710 g. A grafikai tervet tartós, hűtésálló hőre zsugorodó fóliával viszik fel a palackra. A cél egy játékos alternatíva kínálása a hagyományos borprezentációval szemben.

The Recognition

About the Bronzdíj A' Design Award

Piernas Largas Elsődleges funkció: Borcsomagolás a Bronzdíj A' Design Award győztese, rendkívül rangos elismerés a kreativitással, találékonysággal és éleselméjűséggel kitűnő kiemelkedő dizájnoknak. A bronzgyőztesek bőven ügyes és feltűnően kreatív alkotások, amelyek hitelesítik tervezőik hatalmas tapasztalatát, képzelőerejét és leleményességét. Piernas Largas Elsődleges funkció: Borcsomagolás-tól azt várják, hogy nagyra becsült, csodált és kedvelt tárgy legyen, amely figyelemre méltóan professzionális és innovatív. Ez a Bronzdíj A' Design Award kitüntetést elnyert dizájn magába foglalja a művészet, a tudomány, a dizájn és a technológia legjobb gyakorlatait, és kiváló a részletekre fordított figyelmében. Piernas Largas Elsődleges funkció: Borcsomagolás remekül kielégíti a szükségleteket, megérinti a vágyakat, elbűvöli az érzéseket, és vonzza a kíváncsiságot.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
Dimensions & Packaging: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
Tags: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
Production Technology: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
Design Challenge: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
Research: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
Inspiration: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
Project Duration: The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
Operation Flow: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
Team Members: Freelance Designer: Ian Wallace
Image Credits: Images: Ian Wallace