Yanghe Naked Bottle Liquor Baijiu palack csomagolás by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 Aranydíj A' Design Award in Csomagolástervezés Competition Category.
AranyCsomagolás· 2025
Yanghe Naked Bottle Liquor Baijiu palack csomagolás
by Liandong Zhang and Xueqian Zhang
Client: Jiangsu Yanghe Distillery Co., Ltd
Aranydíj A' Design Award Winner in Csomagolás Category
Verified Award Winner
Verify Award Status for #170767The Design
About Yanghe Naked Bottle Liquor Baijiu palack csomagolás
A Yanghe Naked Bottle Liquor egy baijiu, azaz kínai desztillált szeszes ital csomagolásterve. A kristályüveg palack a klasszikus szilvapalack formát ötvözi egyszerű, modern vonalakkal. A palackon található kecskeszarv-struktúra a márka hagyományos kecskemintájára utal. A pillangó címke megmaradt és finomításra került, letisztult vonalakkal és visszafogott színkombinációval. A palack kékeszöld tónusa kiemelkedik a bolti polcokon. A terv célja, hogy a díszítés nélküli palackos italnak magasabb észlelt értéket és egyértelmű márkaidentitást adjon. A palack mérete 76 x 76 x 257 milliméter.
The Recognition
About the Aranydíj A' Design Award
Yanghe Naked Bottle Liquor Baijiu palack csomagolás az Aranydíj A' Design Award győztese, mérhetetlenül rangos elismerés az elsőrangú, csodálatos és kiemelkedő dizájnoknak. Az aranygyőztesek rendkívül innovatív, látnoki és káprázatosan csillogó alkotások, amelyek tükrözik tervezőik zsenialitását, bölcsességét és mesterségbeli tudását. Yanghe Naked Bottle Liquor Baijiu palack csomagolás-tól azt várják, hogy nagyra dicsért, irányt mutató, monumentális találmány legyen, amely példátlan értéket szolgáltat. Ez az Aranydíj A' Design Award kitüntetést elnyert dizájn látványos, megbecsült projekt, amely nagymértékben szolgálja, és előre viszi a művészet, a tudomány, a dizájn és a technológia határait. Yanghe Naked Bottle Liquor Baijiu palack csomagolás intenzív vágyérzetet kelt, szenvedélyt ébreszt, bátorítja a kreativitást, és lenyűgöz bennünket.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
- Dimensions & Packaging
- bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g - Tags
- Yanghe, Naked Bottle Liquor, Classic, Elegant
- Production Technology
- With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
- Design Challenge
- The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
- Research
- In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
- Inspiration
- The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
- Project Duration
- From November 2024 Nanjing, Jiangsu, China
- Operation Flow
- The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
- Team Members
- Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
- Image Credits
- Jiangsu Yanghe Distillery Co., Ltd
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