Easy For Us Elsődleges funkció: Reklámkampány by Cheil Egypt

Easy For Us Elsődleges funkció: Reklámkampány by Cheil Egypt is a highly esteemed winner of the very prestigious 2026 Ezüstdíj A' Design Award in Reklám, marketing és kommunikáció tervezése Competition Category.

EzüstReklám· 2026

Easy For Us Elsődleges funkció: Reklámkampány

by Cheil Egypt

Client: Samsung Elcectronics Egypt

Ezüstdíj A' Design Award Winner in Reklám Category

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Verified Award Winner

Verify Award Status for #177825

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Easy For Us Elsődleges funkció: Reklámkampány

Könyvszöveg: Amikor egy eszköz meghibásodik, az aggodalmat kelt. A Cheil Egypt Kreatív Csapat kampánya minden repedést, hibát és lassulást a Samsung támogatáshoz vezető úttá alakít. Minden meghibásodás egyértelmű jelzéssé válik arról, hogy professzionális segítség áll rendelkezésre, megbízható megoldások felé terelve a felhasználókat, és megmutatva, hogy bár az eszközök törékenyek, a támogatás teljes mértékben megóvja a nyugalmat.

The Recognition

About the Ezüstdíj A' Design Award

Easy For Us Elsődleges funkció: Reklámkampány az Ezüstdíj A' Design Award győztese, óriási presztízsű elismerés a csúcskategóriás, lenyűgöző és impozáns dizájnoknak. Az ezüstgyőztesek rendkívül ragyogó és nagyon kreatív művek, amelyek szemléltetik tervezőik kiemelkedő szakértelmét, tehetségét és éleslátását. Easy For Us Elsődleges funkció: Reklámkampány-tól azt várják, hogy csodálatos, mintaszerű mű legyen, amely figyelemre méltóan professzionális és mélyen innovatív. Ez az Ezüstdíj A' Design Award kitüntetést elnyert dizájn igen figyelemre méltó, csodált találmány, amely szolgálja, és előre viszi a művészet, a tudomány, a dizájn és a technológia határait. Easy For Us Elsődleges funkció: Reklámkampány széles körben irigyelt alkotás, amely felkelti a vágyakat, pozitív érzéseket hoz, és csodálatot és ámulatot gyújt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hard for you Easy for us A human-centered message showing empathy toward the customer’s frustration when their device breaks, something that feels like a disaster to them, while reassuring that Samsung’s service network can handle it effortlessly.
The cracked phone screen is cleverly visualized as a map, symbolizing how Samsung’s widespread service centers are always close, turning a problem, the crack, into a pathway to help.
Dimensions & Packaging: Final artwork dimensions 3600 in 3600 px at 300 dpi optimized for both high resolution digital displays and offset print. Color profile cmyk iso Coated v2 for print and srgb for screen use. Assets were created using vector-based elements to ensure scalability without quality loss. Fonts used are web-safe and print-compatible. File formats delivered ai, psd and png for multichannel deployment.
Tags: Cracked screen visual, Urban map integration, Customer service design, Location-based service, Emotional storytelling, Visual communication, Service accessibility, Graphic design campaign, User-centered design, Mixed media artwork
Production Technology: The key visual was developed using non-destructive editing workflows in Adobe Photoshop and Illustrator. The shattered screen effect was composited using high-resolution texture overlays and blending modes, while the map data was extracted via GIS-based vector rendering for precise urban detailing. Typography follows a grid-based layout system to ensure visual harmony. The final output is optimized for both print and digital at 300 DPI
Design Challenge: The main challenge was balancing emotional impact with clear service messaging. Visually merging a cracked phone with a city map required careful composition to avoid confusion. Limited access to accurate geolocation data and ensuring cultural relevance in a diverse market were key obstacles. Internally, aligning with brand tone while addressing urgent user pain points made the design process both complex and creatively demanding.
Research: This was applied design research aimed at improving customer service communication. Using mixed methods, we combined user interviews, competitor analysis, and service heatmaps. Tools included surveys, GIS mapping, and A/B visual testing with 50 participants. Results showed users respond better to location-aware visuals. Insights shaped a design that boosted service trust and accessibility, directly impacting brand perception and user engagement in real life scenarios.
Inspiration: When your phone breaks, it’s more than just a cracked screen it’s a moment of panic.
Your memories, your work, your connection to the world all suddenly feel fragile.
In that moment, you’re not just looking for repair you’re looking for reassurance. For someone who understands how much your device means to you.
Project Duration: The project commenced in January 2025 in Cairo, Egypt, and was completed in April 2025. All stages of concept development, design, and production were carried out locally. The final visual was launched as part of a nationwide customer service campaign and exhibited at the Cairo Design Week in May 2025.
Operation Flow: This visual communicates a simple message: when your phone breaks, help is just minutes away. The cracked screen with a city map inside symbolizes both the problem and the solution and location-based support. Viewers instantly understand the ease of accessing customer service nearby. The message is emotional yet practical, creating trust by showing how quickly and reliably help can arrive when it's most needed.
Patents: Copyrights belong to Cheil Egypt 2025.
Cheil Egypt 2025 Samsung Elcectronics Egypt.
Team Members: Creative Director: Moataz Mohamed.
Copywriter: Tarek Ehab.
Executive client service: Dina Abdullah.
Image Credits: Client: Samsung Electronics Egypt.
Advertising Agency: Cheil Egypt.
Creative Director: Moataz Mohamed.
Copywriter: Tarek Ehab.
Executive client service: Dina Abdullah.