Fashion Launderette Installációs tér by Hong Kong Trade Development Council

Fashion Launderette Installációs tér by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 Bronzdíj A' Design Award in Esemény és rendezvénytervezés Competition Category.

BronzEsemény· 2020

Fashion Launderette Installációs tér

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

Bronzdíj A' Design Award Winner in Esemény Category

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Verified Award Winner

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Colors

The Design

About Fashion Launderette Installációs tér

A Fashion Launderette egy tematikus installációs térsorozat, amelyet egy hongkongi divatszakmai vásár számára hoztak létre. A tervezés három területet ölel fel: egy fogadóinstallációt a fő előcsarnokban, a kiállítási csarnok bejáratának kialakítását, valamint egy 350 négyzetméteres multifunkcionális teret divatbemutatók, szemináriumok és fogadások számára. A témát az 1980-as évek mosodáinak belső tereiből merítették. A díszfalak újrahasznosítható alumíniumrendszerekből épülnek, vinil grafikákkal borítva, míg a mosógépek homlokzatait nyomtatott rétegelt lemez alkotja. A színvilág a szezonális divattrend-előrejelzéseket követi.

The Recognition

About the Bronzdíj A' Design Award

Fashion Launderette Installációs tér a Bronzdíj A' Design Award győztese, rendkívül rangos elismerés a kreativitással, találékonysággal és éleselméjűséggel kitűnő kiemelkedő dizájnoknak. A bronzgyőztesek bőven ügyes és feltűnően kreatív alkotások, amelyek hitelesítik tervezőik hatalmas tapasztalatát, képzelőerejét és leleményességét. Fashion Launderette Installációs tér-tól azt várják, hogy nagyra becsült, csodált és kedvelt tárgy legyen, amely figyelemre méltóan professzionális és innovatív. Ez a Bronzdíj A' Design Award kitüntetést elnyert dizájn magába foglalja a művészet, a tudomány, a dizájn és a technológia legjobb gyakorlatait, és kiváló a részletekre fordított figyelmében. Fashion Launderette Installációs tér remekül kielégíti a szükségleteket, megérinti a vágyakat, elbűvöli az érzéseket, és vonzza a kíváncsiságot.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fair organizer offered 3 areas for an image uplift at the 2019 Hong Kong Fashion Week. First a welcome installation situated at the venue’s main foyer, next an entrance treatment for the exhibition hall’s main entry point. Followed by a 350m2 multifunctional space located inside the hall for fashion shows, seminars, cocktail receptions and gathering activities. Inspired by 1980s laundromats interiors, a thematic fun approach was taken under the concept of Fashion Launderette.
Dimensions & Packaging: The 30m2 x 5m high welcome installation, along with the 135m2 x 4m high hall entry and the 350m2 x 5.5m high multifunctional space were all built with the following materials. Reusable aluminium systems, metal frames, plywood panel with digital print, stretched vinyl, backlit acrylic signage and foamboard. All furniture and mannequins were hired. Props such as washing powder, detergent and the tiered seating were covered with artwork sticker. All the flooring used biodegradable carpet.
Tags: Trade, Hong Kong, Fashion, Laundrette, Washing Machines, Installation, Space, Exhibition, Design, Organiser, Fair
Production Technology: All decorative walls were built using reusable aluminium systems cladded on top with vinyl graphics. Each protruding washing machines facade were made from digital printed plywood cover with rounded framed glass inserts. Some of the rounded framed glass inserts had digital screens. Other materials include metal frames, carpet, wooden tiered seating with digital print and a 3m high x 5m wide digital screen hung on the main backdrop were used within the 350m2 multifunctional space.
Design Challenge: The most challenging part was finding an impartial concept for the fashion industry worked with the various fashion genres exhibiting at this fair. Aesthetically, the organiser design had to uplift the fairs image and be engaging and instagrammable to the thousands of visitors. With so many ideas at the early concept research, it was decided the Fashion Laundrette idea would be the most appealing one to developed to tackle this brief.
Research: The research was based on the fashion trend forecast consultant predictions on upcoming colours and textiles for the next season. This was mixed with the question of how to provide a impartial yet eye catching theme related to the fashion and clothing industry. With all this researched a fun and holistic development emerged. Hence, a series of thematic settings based on 1980s laundromat culture under the concept the Fashion Laundrette began.
Inspiration: The inspiration came from the design brief of the organiser which stipulates a neutral yet eye catching approach to compliment the various genres of fashion brands exhibiting at the fair. A generic fun creative development began by making a laundromat themed inspired by the 1980s to dress 3 communal spaces. Furthermore, each installation echoed the latest colours trend for the upcoming season from the trend consultant of the fashion industry.
Project Duration: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 4 days starting from the 14th until the 17th of January 2019.
Operation Flow: The flow was important as both the welcome installation and hall entry treatment were created to heighten the visitors first impression before they entered the exhibition booths inside the trade fair. Inside the exhibition hall, visitors can easily find the central multifunctional space which echoed the Fashion Laundrette concept. The design work of the organiser was a transformative tool to image uplift this fashion event.