Laguna Բազկաթոռ

Press Kit

Unique Properties

This armchair is impressive at first glance, but what draws the most attention is the unparalleled comfort. Its structure is firm and the seat is extremely enveloping. Its main differential is the use of different materials such as: wood, metal, fabric and natural fiber. With this diversity of materials in the same piece, there are infinite combinations. Which makes it possible for this armchair to fit into any decor.

Dimensions & Packaging

Dimensions
Height: 27 in (68.58 cm)
Width: 35 in (88.9 cm)
Depth: 33 in (83.82 cm)
Seat Height: 16 in (40.64 cm)

Materials and Techniques
Cane,
Hardwood,
Upholstery

Place of Origin
Brazil

Date of Manufacture
2022

Production Type
New & Custom (Current Production)

Estimated Production Time
3-4 weeks

Tags

(armchair) (woodwork) (chairdesign) (furniture) (chair) (chairdesign) (furnituredesign)

Production Technology

The production of this piece is carried out by the HERVAL group, a large Brazilian furniture manufacturer. Receives the sub-brand Uultis, which is intended only for signed furniture with a high standard of finishing and quality.

Design Challenge

The manufacturer has a very large amount of tools for working in wood, metal and upholstery. In this way, the work on the product design took place more freely. Being able to explore the possibilities of production to the maximum.

Research

The development of this piece initially took place through a close partnership between the manufacturer Uultis and the external designer Aciole Félix. From that moment on, several briefing meetings were held and the project itself began with the development of several products. In the first presentation meeting, the lagoon armchair was chosen. This one still had a very early design. It took another six months of detailing to reach the final design of the piece. During the process, several online meetings were held where every detail from the style to the most suitable production processes was discussed. The way to present the product was always done through digital 3D models. Modeling done in 3D modeling cad software. For the finishing details, fabrics and wood the presentations were enriched with high quality renderings made in Keyshot software. After a year of development, the manufacturing took place in a natural way, reaching perfection in the details and being 100% faithful to the 3D project.

Inspiration

This lounge armchair has a direct conection to the Brazilian midcentury furniture. The elegant structure is made in Grating Upholstered and Black Wood Frame. The "LAGUNA" armchair is a great example of a design with perfect proportions. The lines are disposed of in such a way as to create a sense of balance and safity.

LAGUNA have a impeccable woodcraft and attention to detail. The name came from the Italian's lakes and refers to the round and closed areas in the chairs back side.

Project Duration

The project started in the first half of 2021 and entered the prototyping phase only a year later. In June 2022 it was launched at a small exhibition in Milan at Fuoresaloni and only in February 2023 did it officially launch on the market at the largest furniture fair in Latin America, ABIMAD. The development took place in the city of Brasília, where the designer created the piece, and in the city of Dois Irmãos, where the factory is located.

Operation Flow

This is a low lounge chair. The feeling when sitting is of comfort and security. At the same time, the armrest keeps the arms high and makes the user feel that open-chested, proud feeling.

Image Credits

all images: uultis / 2022