HEMA Alliance Identitas Korporat oleh Pedro Panetto

Karya HEMA Alliance Identitas Korporat oleh Pedro Panetto adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2020

HEMA Alliance Identitas Korporat

oleh Pedro Panetto

Klien: Pedro Panetto

Pemenang A' Design Award Perunggu dalam Kategori Grafis

16,339

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #100934

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang HEMA Alliance Identitas Korporat

HEMA Alliance adalah identitas korporat yang diciptakan untuk sebuah asosiasi yang mendukung para praktisi Seni Bela Diri Eropa Historis. Identitas ini mencakup 160 variasi simbol, yang dibentuk oleh 40 desain pedang yang ditampilkan dalam empat susunan visual. Setiap pedang mengikuti proporsi model historis yang sesungguhnya. Huruf, jarak spasi, dan diagram simbol didasarkan pada Rasio Emas, yang menjaga konsistensi setiap variasi. Setiap praktisi dapat memilih variasi yang sesuai dengan gaya latihan dan senjata yang disukai.

Pengakuan

Tentang A' Design Award Perunggu

HEMA Alliance Identitas Korporat adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. HEMA Alliance Identitas Korporat diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. HEMA Alliance Identitas Korporat memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Dimensi & Kemasan: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Tag: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Teknologi Produksi: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Tantangan Desain: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Riset: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Inspirasi: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Alur Operasi: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Anggota Tim: Pedro Panetto.
Francesco Brugnera Teixeira.