Beyond the Blue Buku by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Media Cetak dan Terbitan Competition Category.

PerakCetak· 2020

Beyond the Blue Buku

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award Perak Winner in Cetak Category

33,168

Verified Award Winner

Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Buku

Beyond the Blue adalah sebuah buku yang membahas isu-isu lingkungan yang berkaitan dengan laut. Setiap bab diperkenalkan melalui potongan warna (color chip) tersendiri yang menampilkan wajah laut yang berbeda-beda. Potongan warna hijau melambangkan hutan laut yang sehat, sementara potongan warna merah merujuk pada laut yang menggelap oleh darah paus. Warna digunakan sebagai cara yang sederhana dan universal untuk menjelaskan topik lingkungan yang kompleks kepada pembaca dari segala usia. Buku ini berukuran 187 mm x 245 mm dan terdiri dari 90 halaman. Pencetakan menggunakan tinta berbahan minyak kedelai pada kertas matte 100 g, dan penjilidan benang mengurangi penggunaan lem.

The Recognition

About the A' Design Award Perak

Beyond the Blue Buku adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Beyond the Blue Buku diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Beyond the Blue Buku adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam