Lei Shing Hong Forest Food Court Seni Dinding dan Identitas by Jansword Zhu

Lei Shing Hong Forest Food Court Seni Dinding dan Identitas by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafis· 2020

Lei Shing Hong Forest Food Court Seni Dinding dan Identitas

by Jansword Zhu

Client: Jansword zhu

A' Design Award Perak Winner in Grafis Category

42,365

Verified Award Winner

Verify Award Status for #101338

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lei Shing Hong Forest Food Court Seni Dinding dan Identitas

Forest Food Court adalah pusat jajanan yang terletak di gedung perkantoran yang dirancang oleh arsitek terkenal Jepang Kuma Kengo di Beijing. Konsep inti dari arsitektur ini adalah "Hutan di dalam kota." Branding dan karya seni dinding raksasa berukuran 6m×150m muncul dari konsep tersebut. Grafis yang menyenangkan dan goresan yang longgar menghadirkan aliran yang santai, organik namun urban ke seluruh gedung perkantoran yang serius. Ilustrasi semi-abstrak ini menyeimbangkan atmosfer perkantoran dan menghindari kesan yang terlalu kekanak-kanakan atau imut.

The Recognition

About the A' Design Award Perak

Lei Shing Hong Forest Food Court Seni Dinding dan Identitas adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Lei Shing Hong Forest Food Court Seni Dinding dan Identitas diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Lei Shing Hong Forest Food Court Seni Dinding dan Identitas adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu