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Krastsvetmet Gifts Batangan Emas Suvenir by Proektmarketing +1

Krastsvetmet Gifts Batangan Emas Suvenir by Proektmarketing +1 is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Desain Barang Hadiah Competition Category.


EmasBarang Hadiah· 2020

Krastsvetmet Gifts Batangan Emas Suvenir

by Proektmarketing +1

Client: Krastsvetmet

A' Design Award Emas Winner in Barang Hadiah Category

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The Design

About Krastsvetmet Gifts Batangan Emas Suvenir

Krastsvetmet Gifts adalah serangkaian batangan emas suvenir yang ditawarkan sebagai alternatif dari hadiah berupa uang. Tiga koleksi telah dikembangkan. Satu koleksi menggunakan bentuk-bentuk geometris yang terinspirasi dari lukisan abstrak dan bentuk Art Nouveau. Koleksi lainnya menampilkan pola-pola abstrak yang mengingatkan pada permukaan air, kulit pohon, dan awan. Koleksi ketiga menampilkan lambang negara Rusia dan mahkota Kekaisaran Rusia, sehingga cocok untuk hadiah korporat. Batangan ini terbuat dari emas murni dan ditempatkan dalam kemasan karton dan plastik. Desainnya dapat disesuaikan dengan berbagai ukuran.

The Recognition

About the A' Design Award Emas

Krastsvetmet Gifts Batangan Emas Suvenir adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Krastsvetmet Gifts Batangan Emas Suvenir diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Krastsvetmet Gifts Batangan Emas Suvenir menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Three collections of gold bars were developed.
The creation of the collection of ingots with geometric shapes was based on the abstract paintings of Mondrian, Malevich Suprematism and Art Nouveau luxury.
The collection created on the basis of natural motives presents abstract patterns resembling a water surface, a tree bark and the texture of air clouds.
Ingots with images of the Russian coat of arms and the crown of the Russian Empire form an exclusive collection for country patriots and are suitable for corporate gifts.
Dimensions & Packaging
The plastic packaging is 27 mm х 54 mm. Gold ingots are 100 g, 50 g, 20 g, 10 g and 5 g. The developed design adapts to different sizes.
Tags
gift, gold, packaging, gold bar, ingot, souvenir, Russia, Krasnoyarsk
Production Technology
Ingots are made from a pure gold and placed in packaging that is made from cardboard and plastic.
Inspiration
Souvenir ingots are used as an alternative for the regular money gift. It was important to develop a unique ingot design that will be suitable for different people. The ingots collections were inspired by the art, natural forms and state symbols.
Project Duration
The project started in September 2017 and was completed in November 2017 in Krasnoyarsk, Russia.
Operation Flow
A person can buy this ingot for themselves or as a gift.
Team Members
Creative Agency: Proektmarketing +1
Producer: Alexander Osadchy
Art Director: Maxim Kuldoshin
Designer: Maria Krylova
Illustrator: Maria Savchenko
3D visualization: Nikita Voropaev
3D visualization: David Neldushkin

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