Pizza Marzano Select Desain Interior Restoran by Jydp

Pizza Marzano Select Desain Interior Restoran by Jydp is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Ruang Interior dan Pameran Competition Category.

PerakInterior· 2020

Pizza Marzano Select Desain Interior Restoran

by Jydp

Client: Pizza Marzano

A' Design Award Perak Winner in Interior Category

20,004

Verified Award Winner

Verify Award Status for #101734

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pizza Marzano Select Desain Interior Restoran

Pizza Marzano Select adalah interior restoran pizza yang berlokasi di Shanghai. Konsep desainnya berasal dari bentuk-bentuk geometris yang tercipta saat sepotong pizza dipotong dan dibagikan bersama. Bentuk setengah lingkaran diterapkan pada bukaan fasad, kolom-kolom, dan dinding dapur. Sebuah dinding aksen menampilkan ribuan batang akrilik berwarna biru yang dapat disusun dalam berbagai pola. Langit-langitnya menggunakan material akustik, dan bagian langit-langit melengkung dilapisi panel akustik berlubang. Meja-meja yang fleksibel dapat mengakomodasi tamu perseorangan, kelompok kecil, maupun rombongan lebih dari sepuluh orang.

The Recognition

About the A' Design Award Perak

Pizza Marzano Select Desain Interior Restoran adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Pizza Marzano Select Desain Interior Restoran diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Pizza Marzano Select Desain Interior Restoran adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand spirit is to express chic lifestyle and playful sense inspired by sharing pizza behave.Therefore,a concept of pizza geometric cutting shape come out and combined the brand pattern with space form,emphasized the new brand color from all fixture to soft-furnish and introduced more share seats inside and along the store front.
It comes another challenge that we have to create a flexible element can be change easily by location and time.Therefore,a feature wall with thousands of blue acrylic sticks was created as a flexible element that can be adjust with different pattern.
Dimensions & Packaging: From the core pizza geometry concept,the half circle shape fully applied along the faced opening structure to the column and kitchen walls of interior. All the operation function fixture like POS station,the dividing partition,the take away stand and storage cabinet are designed with all shapes and became part of the space design rather than an individual function fixture.
Tags: JYDP design studio, Pizza's geometry, flexible, restaurant, sharing, family friendly, brand consistency, playful, enjoyable
Production Technology: With the requirement of sound-proof,it not only all the ceiling were designed with acoustic material,but also the half curve ceiling along the feature wall is applied with acoustic perforated panel. This wall,meanwhile,becomes the flexible feature wall with thousands of blue acrylic sticks on.
The brand color comes along with all material from bespoke pattern tile,powder-coded metal to fabric and leather which enhance the consistency of their brand recognition which at the same time echoed all the shape and delivered a strong modern 2D geometric scenario to the environment.
Design Challenge: The most difficult challenge is to applying the big scale curve shape into different area with different custom material in the condition of very low budget.
Research: Before we starting design the space , we did research a lot backgounrd of the brand and original idea of creating the new secondary brand by interviewing and discussing with the brand team and our clients. By undersanding how the client want to achieve for the project, we also did a lot research on the similar restaurant brand and customer expectation.
Inspiration: As a pizza restaurant,the overall concept inspiration is coming from the geometric form of pizza slides when cutting and sharing.
Project Duration: The project is location in shanghai which started from October 2019 and finished on December 2019
Operation Flow: The restaurant is targeting the family customer and youth , in order to fit different kind of customer , we applying multiple type of flexible tables in the layout for single, 2 people , 4people or a group more than 10 to use. The customer flow is clearly leading by the seating area, that they can easily choose where they want to seat.
Patents: Copyrights belong to JYDP,2019
Team Members: Michelle Sun
Leah Li
Shirley Wang
Image Credits: Image #1: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #2: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #3: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #4: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #5: Photographer Raitt Liu,Pizza Marzano Select,2020