Poma Sikat Gigi Elektrik oleh Andrei Majewski

Karya Poma Sikat Gigi Elektrik oleh Andrei Majewski adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Produk Kecantikan, Perawatan Diri dan Kosmetik.

PerungguProduk Kosmetik· 2020

Poma Sikat Gigi Elektrik

oleh Andrei Majewski

Klien: PomaBrush

Pemenang A' Design Award Perunggu dalam Kategori Produk Kosmetik

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Tentang Poma Sikat Gigi Elektrik

Poma adalah sikat gigi elektrik yang dirancang untuk perawatan mulut sehari-hari dan untuk perjalanan. Bodi dan kepala sikatnya terbuat dari silikon food-grade, yang memberikan cengkeraman yang aman serta pembersihan gigi dan gusi yang lembut. Bulu sikat silikon menyerap lebih sedikit bakteri dan hanya perlu diganti dua kali setahun. Bodi sikat gigi ini 20 persen lebih kecil dibandingkan kebanyakan sikat gigi elektrik, dan satu mode penyikatan membuat pengoperasiannya tetap sederhana. Wadah pengisi daya yang ringkas bekerja secara nirkabel dan menjaga sikat gigi tetap terisi daya hingga tiga bulan berikutnya.

Pengakuan

Tentang A' Design Award Perunggu

Poma Sikat Gigi Elektrik adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Poma Sikat Gigi Elektrik diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Poma Sikat Gigi Elektrik memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
Dimensi & Kemasan: Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm
Tag: electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
Teknologi Produksi: Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
Tantangan Desain: The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
Riset: This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
Inspirasi: AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
Durasi Proyek: This project has started in August 2018.
Alur Operasi: Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
Anggota Tim: 1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales