Women of Wonder University Identitas Merek by Salvita Bingelyte

Women of Wonder University Identitas Merek by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerungguGrafis· 2020

Women of Wonder University Identitas Merek

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Women of Wonder University Identitas Merek

Women of Wonder University adalah identitas merek yang diciptakan untuk sebuah kursus selama dua belas minggu yang mempersiapkan perempuan menghadapi dunia kerja dan keseimbangan hidup di masa depan. Identitas ini menggabungkan huruf-huruf awal dari Women of Wonder menjadi kata singkat WoW, yang ditampilkan dengan huruf tebal. Warna merah muda melambangkan feminitas dan peluang, biru muda melambangkan keterbukaan dan perspektif, sedangkan biru tua melambangkan kepercayaan dan pengetahuan. Logo berwarna digunakan pada latar belakang putih, sementara logo putih digunakan pada latar belakang cerah. Desain ini memberikan visibilitas dan energi yang tinggi bagi platform tersebut.

The Recognition

About the A' Design Award Perunggu

Women of Wonder University Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Women of Wonder University Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Women of Wonder University Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging: The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags: University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge: To create a logo for a future women university that would stand apart from the regular universities.
Research: Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration: The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration: Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow: I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits: Copywriter Erin Hope Stevens